Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders\xe2\x80\x94empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.


Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

Practice Area Profile

BCG\'s Marketing, Sales & Pricing Practice (MSP) works with leading companies that choose to embrace revolutionary opportunities to redefine the future of customer demand & innovation, marketing, pricing, sales, and customer experience. 2020 has accelerated shifts in customer behaviour; traditional go-to-market approaches are rapidly becoming obsolete. Our teams are helping clients adapt to these changes with everything from demand sensing, accelerating online sales, improving multichannel experiences, and redefining pricing strategy by industry. The MSP has leaned into the challenges facing today\xe2\x80\x99s rapidly evolving world and is positioned to help your client succeed.

What You\'ll Do

We are looking to expand our breadth and depth of digital marketing expertise within our Marketing, Sales and Pricing (MSP) Practice Area. Our ideal candidate will bring significant experience in data driven digital marketing and will provide expert level knowledge to clients on digital marketing operations and execution. Topic expertise is required in the areas of marketing and growth strategy, and performance optimization across web and digital marketing.


As an Expert Associate Director, you will apply your deep expertise to generate value for our clients while building and contributing to BCG\xe2\x80\x99s intellectual capital. Your role in projects can vary from team management to team advisor. You will use your expertise to add insight and drive clients toward recommendations, and you will be viewed as a trusted advisor by senior clients. You will help scope and structure work, onboard team members, and provide guidance throughout projects on topics including:

• 
  Digital marketing and growth strategy
• New Digital marketing technology
• Customer acquisition and growth programs

This role will provide you with the opportunity for fast-tracked professional development through access to BCG\xe2\x80\x99s global network of experts and intellectual property, best practice learning and development, and some of the world\xe2\x80\x99s leading organisations as clients.

What You\'ll Bring (Experience & Qualifications)

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  Possess a minimum of 10-12 years of experience in a leading professional services company in a relevant analytical or strategic role around Digital Marketing
• Play a leading role in the growth of Digital Marketing work through case execution, business development, intellectual property creation and internal capability building
• Identify, win, and support delivery of Digital Marketing related projects/ programs with clients predominately in the consumer and banking sector in Southeast Asia, with the potential to support client teams in Asia Pacific and other regions.
• Establish and maintain senior client relationships
• Be a visible part of firm\'s Digital Marketing agenda through activities such as thought leadership and networking events
• Developing knowledge, capabilities, and intellectual property
• Build internal affiliation and capability on Digital Marketing specifically and Marketing, Sales & Pricing generally
• Build connections to regional and global Digital Marketing experts