Job Description

Senior Ad Specialist (Google Search)

About the Team:
Join a multinational team of professional advertising specialists.
Each member of the team is responsible for managing advertising budgets of over one million dollars annually, providing services for our in-house developed app product. The team is well-equipped with end-to-end support, both front-end and back-end, operates in a flat organizational structure, responds swiftly, and maintains transparent communication. Through data-driven business decisions, we attract millions of paying users worldwide using the most scientific methods.

Responsibilities:

• Assist the Growth team in developing and executing Google Search Ads advertising strategies to promote app user acquisition and growth.
• Manage advertising accounts, create and optimize ad campaigns to ensure ads are displayed at the appropriate time, location, and in front of the right audience.
• Regularly monitor ad performance, conduct data analysis, and provide reports and recommendations on advertising strategies and effectiveness.
• Work closely and coordinate with other team members, creative teams, and data analysts to ensure consistency between advertising campaigns and overall growth strategies.
• Stay updated on market trends and competitors\' advertising strategies, enhance ad performance through testing and improving different ad formats and creatives.
• Maintain close contact with the Google Ads platform, staying informed about the latest advertising tools and features, and applying them to advertising strategies.

Requirements:

• Bachelor\'s degree or higher. At least 1 year of experience in Google Search Ads management, familiarity with Google Search Ads advertising.
• Candidates with experience in advertising for tool-based applications will be given priority.
• Experience in managing projects with an annual budget exceeding $100,000.
• Proficiency in using advertising analytics platforms and attribution tools.
• Strong learning ability, enthusiasm for researching new advertising trends, and Google Ads techniques, with the ability to iterate quickly. Interest in data, possessing strong data analysis, mining, and inference skills.

Company Reg No.: 201131609D | Licence No.: 11C4684 | Reg No: R22104835, Justin Tan

LMA Recruitment