Job Description

OverviewThe incumbent must have at least three years of experience in communications, marketing, public relations, content creation or equivalent.As a content creator at NUHS, the Senior Executive/ Assistant Manager (Content), needs to tell and produce engaging and educational stories of NUHS-both digital and offline content-that caters to the interest of the target audience as well as to drive the NUHS brand.In particular, this role requires strong skillsets in conceptualising and producing short-form content for TikTok, Instagram and FaceBook. The candidate must understand the workings of content creation; appreciate and apply how the different content formats and platforms (including, social media, digital and print) synergise with one another.The incumbent must have a strong understanding and appreciation of interdependencies in various communications functions (such as corporate communications, marketing communications, internal communications, media) as content can diversely applied and cross-pollinated.Any prior experience in short-form content creation, events, marketing campaigns, production and publication is advantageous.Key Responsibilities1) Content creation

• To produce engaging and educational content-in particular for TikTok, Instagram and FaceBook -that caters to the interest of target audience as well as to drive the NUHS brand.

2) Content planning and coordination

• To recommend stories and produce headline ideas for various NUHS platforms and publications.
• To coordinate with stakeholders, vendors, writers and designers for content creation.

3) Editing, copyediting and proofreading

• To design and edit both video and editorial content based on in-house publications\' styles, editorial policy and publishing specifications.
• Research and authenticate facts, data and statistics.
• Proofread and edit stories, infographics and various digital assets.

4) Social Media Management

• To collaborate with both internal and external stakeholders to upkeep and manage NUHS social media.

Requirements

• Bachelor degree preferably in Mass Communications, Journalism, Marketing, Business Management or equivalent.
• Minimum 3 years of experience in communications, marketing, public relations, content creation or equivalent; in an agency, production house or corporate environment preferred. Healthcare experience will be advantageous.
• Strong flare in producing short-form video content.
• Strong writing, copyediting and proofreading skills.
• Good verbal and written communication skills.
• Strong project management skills and execution excellence.
• A keen ability in fostering strong partnerships with stakeholders for success.
• Self-starter, able to work independently and with a team
• Familiar with content creation landscape.
• Production/ Design/ Publication/ Social Media experience is advantageous.

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National University Health System