Job Description

Senior Associate/Manager, Content Marketing (Social Media) (1-year contract)

Work type: Contract, Full-time
Location: Singapore
Categories: Marketing and Facilitation

About EDB The Singapore Economic Development Board (EDB) is a government agency under the Ministry of Trade and Industry. We facilitate foreign company investments into Singapore and engage existing Singapore-based companies to transform operations and grow in disruptive areas. Our mission is to create sustainable economic growth, with vibrant business and good job opportunities for Singapore. For more information on EDB, please visit www.edb.gov.sg
What the Social Media team does: Part of the Brand, Marketing and Communications division, the social media team looks at amplifying EDB’s and Singapore’s voice on a range of platforms to generate brand visibility and marketing leads. As a member of the team, you will craft and implement ideas for sharing impactful content on our channels to drive audience growth and community engagement in Singapore and globally.
Responsibilities:

• Developing and executing channel-specific strategies for LinkedIn, Facebook, YouTube and Instagram that ensure an authentic voice for EDB
• Creating informative content and running social media campaigns to build an engaged community and nurture brand ambassadors
• Ensuring that daily operations run smoothly, including managing the social editorial calendar, crafting captions/social media assets and community management
• Optimising the performance of EDB social media channels, including those used in overseas marketing, such as WeChat, and using data to enhance the effectiveness of our campaigns
• Stakeholder and agency management

Requirements:

• At least two years of marketing experience in preferably B2B environments, with an understanding of integrated campaign planning across channels
• Strong interest in the social media landscape and enjoy exploring new channels
• Love crafting compelling social copy and captivating visuals to engage different audiences. Content creation and creative design capabilities are a definite plus.
• Familiar with social-centric tools and strategies, and possess strong experience in running campaigns across different platforms
• Comfortable with harnessing digital and social metrics to drive performance, and fostering partnerships with varied stakeholders to achieve success
• Committed to excellence in project execution and adept at managing priorities and timelines
• Singaporean

We review applications and interview on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of application date. Advertised: 13 Jul 2022 Singapore Standard Time
Applications close: 31 Oct 2022 Singapore Standard Time