Job Description

About the job

Position Snapshot

Location: Changi Business Park, Singapore

Company: Nestl\xc3\xa9 Singapore

Type of Contract: Permanent

Position Summary

Joining Nestl\xc3\xa9 means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Senior Brand Manager / Brand Manager to delight target consumers and generate strong brand building results through active planning and implementation of initiatives to grow market share and category for the assigned category portfolio.

A day in the life of...

• Responsible for generating compelling consumer insight to develop winning strategies for brands vs. competition
• Responsible for the development of marketing plans in the ICP process by identifying the key opportunities (incorporating understanding on consumers, competition and external environment) and developing action plans for the brands in line with business objectives.
• Responsible for managing innovation & renovation based on consumer insights which includes identifying opportunities, product conceptualizing, prepare and implement launch and post evaluation.
• Responsible for creating engaging brand experience through strong Big Ideas at relevant consumer touch points including consumer promotions.
• Responsible for delighting consumers with products experience on taste (ensuring 60:40+ wins) and packaging (benchmarked against competition).
• Responsible for reviewing the uplift numbers (based on ICP) vs. sales forecast and recommending action plans to close gaps in preparation for the MSR meeting.
• Responsible for monitoring & analysing category/brand performance including competitive benchmarking.
• Responsible for proposing optimal PFME budgets for category / brands based on ICP. Ensure all PFME investment is properly reviewed and evaluated.
• Responsible for ensuring adherence to all company principles and policies.

What Will Make You Successful:

• University graduate with 7 years experience in Consumer Marketing and/or Category Development with field sales experience
• Demonstrate record of success in building brands based on consumer insights
• Exhibits strong functional skills
• Proven stakeholder management skills
• Motivated and result focus

Additional Information

Career Level

Manager

Qualification

Bachelor\'s Degree, Post Graduate Diploma, Professional Degree, Master\'s Degree

Years of Experience

7 years

Job Type

Full-Time

Job Specializations

,

Company Overview

We are the world\'s leading Nutrition, Health and Wellness Company, with a global footprint that encompasses more than 197 countries. As a leading player in the Fast-Moving Consumer Goods (FMCG) sector, Nestl\xc3\xa9 has more than 1,000 employees in Singapore.

Nestl\xc3\xa9 has nourished Singaporeans since 1912, providing delicious yet nutritious food and beverage products that are essential to good living. In doing so, our name has become synonymous with Good Food, Good Life.

We seek to:

• Offer Singapore consumers the highest safety and quality standards in our food and beverage products
• Utilise the most up-to-date technology and its accumulated science-based expertise in the manufacture of products
• Fulfill its broad responsibility as a corporate citizen by participating in community and social projects that contribute to the development of the country.

Nestl\xc3\xa9 brands are household names in Singapore. These include MILO, NESCAF\xc3\x89, MAGGI, NESTL\xc3\x89 NESVITA OMEGA PLUS ACTICOL, KIT KAT, PURINA, FRISKIES, NESPRESSO, and dozens of other market leaders in their product categories.

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Additional Company Information

Registration No.

196700197W

Company Size

1001 - 2000 Employees

Average Processing Time

30 days

Industry

Consumer Products / FMCG

Benefits & Others

Medical, Flexi Benefits Scheme, Uniforms Provided, Depending on the role

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