Job Description

Job SummaryLooking for a senior content marketing specialist who will report to a senior brand marketing manager, the candidate will be responsible in developing concepts and creative approaches for global marketing campaigns, with a passion to maintain the brand\'s integrity and resonate with our consumers.As a team player, he/she will be working closely with creatives and various marketing channel specialists to manage integrated campaign planning end-to-end across key markets like Singapore, Australia and United States.Areas Of ResponsibilitiesContent Strategy

• Possess good analytical skills to incorporate audience data and customer insights into creative ideas
• Assess suitable marketing channel platforms that can effectively communicate creative ideas to customers

• Develop creative concepts and passionate in pitching ideas to internal stakeholders
• Practical in crafting concepts that work in-line with business objectives, KPIs and budget.

• Strong executional writing skills to adapt creative ideas into executional contents that work across the funnels (from brand awareness to driving sales conversions).

• Independent in executing contents for ad-hoc briefs/requirements and working with cross-teams to achieve completion.

• Acts as a brand guardian to ensure all customer-facing contents are in-line with brand identity and TOV.

• Min. 3-5 years of experience in a marketing / advertising role that involves content writing for a B2C organization, within the Home & Living industry as a bonus.

• Strong organizational skills with attention to details

• Good stakeholder management skills, and is a team player

• Keen analytical mind and solution-oriented when faced with problems

Castlery