Senior Content Strategist (contract)
Tiong Bahru, Singapore
Job Description
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An exciting Senior Content Strategist (contract) job opportunity has become available at a leading global financial services company. About the Senior Content Strategist (contract) Role:
You will work on innovative new API marketplace project and it\xe2\x80\x99s associated workstreams and use Customer Centred Design principles and methodologies to ensure we meet customer needs on any device by presenting content solutions resulting in simple and easy-to-use digital experiences. Key Responsibilities:
- Deliver truly customer-centric customer value proposition which is fully aligned with the articulated project strategy
- Work closely with interaction designers, visual designers, product managers, and project managers to gather business and technical requirements in relationship to content strategy
- Provide content strategy recommendations to the team based on information obtained through content inventories, current-state analysis, content audits, competitive assessments, user testing, and website metrics
- Glean content requirements for an organisation through analysis, content inventories and audits, current-state assessments and stakeholder analysis; and, forming gaps and issues analysis for future-state recommendations
- Understand the role of content, not only within web and marketing channels, but within the enterprise as a whole, and designing towards solutions to reflect those requirements
- Understand how to build Taxonomies and/or Thesauri
- Design workflows for publication and content life cycle processes that include content acquisition; content creation; review and approval cycles; localisation models; content publishing; content analysis and content optimisation and/or content archival
- Oversee content migration and creating or reviewing associated documentation
- Define and help the project establish content governance models from stakeholder interviews
- Define and help the project establish metrics to measure the efficacy of content solutions including: ROI, content/brand integrity, content accuracy and relevance, efficiencies gained in content life cycle improvements
- Understanding any number of content technologies including: content management systems, metadata and taxonomy management tools, migration tools, analytics tools
- Help to come up with CMS tools/vendor selection with members of the technology team, and understand how to translate user and business requirements into this process
- Create or review website structure, information architecture and nomenclature for the most intuitive presentation of content
- Work with the team to design for content intelligence to enable: personalisation, semantic Web, portable/nimble/agile content, parametric navigation/search
- Work with senior content strategists to understand how to create a content strategy roadmap and plan for clients
- Establish and/or maintain editorial standards and accuracy/quality of content
- Create and/or implement editorial calendars
- Generate or oversee a content matrix for all content assets within the proposed solution, including related assets
- Plan, estimate, scope content strategy work and work with a Project Manager to tracking tasks as needed
- Understand how to drive and manage change that comes about from new content solutions, such as production and governance changes within an organisation
- Liaise with stakeholders including extensive contact with diverse client groups including IT, marketing, business, legal and compliance representatives
- Assist UX Leads to scope, to plan and to provide estimates for projects
- Advocate for content strategy within client engagements and in the broader organisation
- Experience driving projects from initiation to delivery, defining the business value gained with the programme and utilising this with stakeholders for buy-in
- At least eight years of experience in producing rich content experience in the corporate and financial markets space
- Experience with APIs and open banking is desirable
- Education equivalent to a BS in library/information science, human/computer interaction, web development, computer science, graphic arts/digital design, psychology, business, or other equivalent discipline
- An understanding of psychology and behavioural science
- Knowledge of customer centred design principles and usability testing methods
- Working knowledge of enterprise project methodology and capable of working with IT to manage business and technical requirements
- Understands global diversity and the ability to advise on solutions that suits all
- Ability and desire to keep challenging yourself and others with entrepreneurial attitude and passion for observing human behaviour, identifying team biases and surfacing these with grit
- Guide business partners and evangelise a mindset for good experience and user-centricity
- Works smart, flexible and skilled in establishing practical processes
- Information architecture and interaction design skills
- Good experience in all facets of content strategy as outlined
- Experience in Agile and/or LEAN projects
- Good stakeholder management and influencing skills
- Strong communication skills
- Ability to successfully integrate content strategy within an Agile development framework
- Experience in utilising customer research, behaviour analytics or digital analytics to drive content strategy and optimisation
- Strong communication skills and demonstrated success presenting content strategy and solutions in a clear and compelling manner to cross-functional stakeholders that persuades action
- Loves to take ownership, see your projects through to launch and keep an eye on them afterwards, always on the lookout for improvement
An exciting Senior Content Strategist (contract) job opportunity has become available at a leading global financial services company.
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Job Detail
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Job IdJD1295089
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationTiong Bahru, Singapore
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EducationNot mentioned