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S&P Global Commodity Insights
Role: Senior Regional Customer Marketing Manager, Asia
Grade (relevant for internal applicants only): 11
Location: Singapore
As a Senior Regional Customer Marketing Manager for the Asia region, you will play a key role in conceptualizing, developing, prioritizing, and carrying out compelling marketing strategies and plans with regional commercial stakeholders, functional marketing teams and alliance partners to accelerate lead conversion and market share in existing customer base and net new accounts. You will be responsible for owning end to end marketing plans and budget, from prospect acquisition to engagement to conversion via tactical marketing mix including events, social media and digital platforms. In this role, you will identify, create, and scale cost-effective customer acquisition and lead generation campaigns across new and established target market audiences.
Success in this role relies on the ability to build collaborative relationships at multiple levels internally. A positive, upbeat approach and the ability to manage a number of simultaneous tasks and projects whilst remaining calm and focused are also key factors to successful performance.
The Team: The Asia Regional Customer Marketing team is responsible for creating and implementing comprehensive marketing plans to achieve assigned objectives. These objectives can include regional demand generation programs, audience acquisition at live events/conferences, and other customer facing programs. You will partner closely with other functional teams including commercial sales and editorial to achieve your goals.
The Impact: S&P Global Commodity Insights provide market driven insights to the energy and commodities industries. As a Senior Regional Customer Marketing Manager, you will use data to inform strategy and drive execution for accelerating pipeline through inbound and outbound marketing tactics. Through our campaigns, we connect, engage, educate, and drive to selection the portfolio of Commodity Insights products and services. The regional marketers actively contribute to commercial business goals and objectives.
What's in it for you:
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