Senior Digital Marketing Manager
Singapore, Singapore
Job Description
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\xe2\x80\x9cDriving financial inclusion, enhancing lives\xe2\x80\x9d
Capital C Corporation is a fintech holding conglomerate with a mission to provide holistic financial services to the under-served in Singapore and Southeast Asia, both for consumers and SMEs, by capitalising on the best-emerging technologies in the market which include digitization, AI and machine learning. Through our digital offerings, we aim to serve as a one-stop financial solution to the masses which include credit, buy now pay later, and empowerment tools to generate income, enable users to tide through financial emergencies, and help them to manage their cash flow better by using our personal finance tools. We aim to be the financial partner and advisor to the everyday user\xe2\x80\x99s lives. We are an established company with a startup growth mindset and have ambitions for greatness. Join us as we embark on this journey of growth towards our vision, to serve the underserved, to build our culture and to fulfil our purpose.
Job Highlights:
- Part of team to build a passionate, energetic, and innovative work culture
- High potential for personal growth and advancement as our team is growing and expanding
Responsibilities
- Manage and lead the digital marketing strategy and execution across marketing
- channels (Social, Web, Content, Email, Display, Search) as well as across ad platforms
- Work closely with external marketing agencies and regional marketing teams to ensure effective collaboration and optimization of resources
- Develop and manage a lead generation program to generate and funnel leads for the acquisition team
- Own and manage key digital assets such as Website, MarTech Tools etc
- Implement and manage marketing automation campaigns such as email marketing, automated emails, SMS , Mobile app push notifications to targeted audience
- Strategize and implement brand, PR and marketing campaigns in accordance with organizational\xe2\x80\x9ds branding and overall business objectives
- Manage and optimise the set budget and ensure compliance with regulations for the campaigns
- Track and analyze effectiveness of campaigns and automation tools, and provide insights on ways to improve
- Keep abreast of new and emerging marketing resources and techniques that would be relevant for our business, vet them and test as appropriate
- 8+ years in Marketing or Agency, with deep experience in digital marketing, especially around Performance/Growth Marketing
- Solid project management skills and ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward under tight timelines
- Strong experience in developing and managing demand/lead generation programs across both inbound and outbound for the B2B / B2C industry
- Strong technical skills in digital marketing (SEO, SEM, social etc)
- Experience running successful marketing campaigns
- Solid knowledge of web analytics and Google Adwords
- Experience in CRM and Martech tools such as Salesforce, Braze, SEM Rush and Google Analytics
- BSc in Marketing or relevant fieldPassion for technology and numbers
- Demonstrated sense of accountability and decisiveness
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Job Detail
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Job IdJD1295272
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned