Senior Exec / Assist Manager, Marketing
Singapore, Singapore
Job Description
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Join the Image Engine Team Image Engine is a leading B2B technology event producer and organiser, proudly part of the UK-based Clarion Events Group. Our flagship event, GovWare, connects global cybersecurity experts, business leaders, and policymakers through innovative content and critical business intelligence sharing. Collaboration is at the heart of our culture. We value creativity, innovation and inclusivity, and we are passionate about providing our team with the resources to grow and make a meaningful impact in their careers. We take pride in fostering a positive work environment that supports the development of our talented team, and we actively encourage everyone to bring their unique perspective and talents to the table. We welcome individuals who share our passion for collaboration and excellence, and we strive to cultivate a culture that fosters both.
The Opportunity The Marketing team is looking for a driven, creative and data-savvy marketer to help us grow. You will work closely with the Marketing Lead to develop cross-channel campaigns, partnerships, and community development initiatives. Some of our perks include training opportunities, birthday leave, performance bonuses, hybrid work arrangements and a friendly, dynamic work environment with a love for great food! If you are passionate about marketing and are looking to take your career to the next level, we would love to hear from you!
Key Responsibilities:
- Assist in the formulation of marketing strategies; plan and execute cross-channel marketing campaigns for Image Engine\'s events within stipulated timeline and budget.
- Write, edit, and proofread marketing content.
- Manage design, production, and distribution of marketing materials.
- Plan and manage social media content calendar.
- Implement content marketing initiatives to enhance search results and boost Google rankings.
- Maintain website and social media accounts, monitor traffic and performance.
- Manage digital advertising campaigns to generate leads and drive event registrations.
- Assist with PR activities, including crafting press releases and coordinating media engagements.
- Manage sponsorships and partnerships marketing fulfilment.
- Assist in managing marketing database, perform segmentation study to draw insights and actionable plans that supports database growth.
- Track, analyse, and report campaign performance for optimisation.
- Conduct market research and competitor analysis.
- Manage relationships with external suppliers, agencies, media, and collaborators.
- A diploma or degree in Marketing, Business, or a related field.
- 2-3 years of proven experience in integrated marketing with a focus on driving impactful results, either in an agency or in-house. Previous experience in B2B event marketing is a plus.
- Advanced knowledge of digital marketing practices, including Google Analytics, SEO, PPC, and social media campaigns.
- Strong copywriting skills with the ability to craft compelling and engaging content across all marketing channels.
- Entrepreneurial spirit with a self-starting mentality and resourcefulness to drive projects forward independently.
- Excellent communication and interpersonal skills with the ability to persuade and influence stakeholders.
- Strong analytical skills with a data-driven approach to identify trends and insights to inform marketing strategies.
- Critical thinking and a hunger for learning from others with a collaborative mindset to challenge the status quo.
- Excellent time management skills with the ability to meet tight deadlines in a fast-paced environment.
- Able to conptualise and produce simple design work with tools such as Canva, Adobe Photoshop, etc.
- Keen attention to detail with a focus on aesthetics and quality.
- High sense of ownership and pride in work with a dedication to achieving outstanding results.
- Experience in managing website CMS platforms, marketing automation or CRM programmes such as Pardot, HubSpot, Salesforce, etc. is preferred.
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Job Detail
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Job IdJD1303055
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSingapore, Singapore
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EducationNot mentioned