Plan, develop and coordinate the marketing effort for product portfolios during all stages of product life cycle (launch to end of service)
Develop product strategies and implement business plans based on strong understanding of competitive and market landscape
Design pricing strategies, promotions, and tactical programs to drive for revenue across direct and channel avenues
Identify and formulate appropriate product positioning, messaging, value proposition and differentiation for product portfolio
Work with strategic partners, third parties and regional marketing teams to drive compelling go-to-market strategies
Collaborate with sales teams to identify and capitalize on opportunities to strengthen the product positioning in existing and new markets
Provide fair, timely and effective deal support for qualified support requests e.g pricing support, positioning for customer engagement
Cross collaboration with business unit stakeholders to implement and operationalize business initiatives and activities
Conduct training and facilitate knowledge transfer to the sales force
Support business and operational reviews by conducting analysis using internal and external data (product, revenue, market, industry) to derive insights that will drive business decisions and recommendations
Support product management operations in the areas of contest tracking, collateral production, stock management and product related system (IT) matters.
What are we looking for?An effective team player who is self-driven, able to work independently within a fast paced environment and able to manage ambiguity
Understanding and managing stakeholders needs, barriers and able to connect the dots.
Strong understanding of brand strategy and messaging and creative development
Proven ability to manage multiple projects and meet deadlines
Excellent written, analytical and verbal communications skills, with an ability to adapt messaging to relevant audiences
Want to learn more about FUJIFILM Business Innovation Singapore & our Culture, check out our Page or our We look forward to hearing from you, apply now!