Job Description

Company Overview

Every great story has a new beginning. We're excited to announce that Discovery and WarnerMedia have combined to become Warner Bros. Discovery. WBD is a premier global media and entertainment company offering audiences the world's most differentiated and complete portfolio of content, brands and franchises across television, film, sports, news, streaming and gaming. We're home to the world's best storytellers, creating world-class products for consumers. From brilliant creatives to technology trailblazers and beyond, join us as we step into the next chapter.

Purpose of the role

In this role, you will support social and digital marketing strategy and campaigns across related brands/franchises such as Discovery Channel, TLC, Asian Food Network, Cartoon Network, Looney Tunes etc, in the INSEAK region (India, South Korea, Southeast Asia, HK & Taiwan). Reporting to the Social and Digital Marketing Lead - Kids (INSEAK), you will work cross-functionally with internal teams such as PR, Brand Marketing, Programming, Franchise Management, etc to drive social and digital go-to-market activations, laddering up to our business goals. You'll be responsible for rolling out campaigns, end-to-end - from ideation, assets creation, content development, execution, day-to-day operations (social handles, websites), community management, reporting and overall project management.

Key Accountabilities

Building Fan Communities on Social/Digital (30%):

Build brand affinity with core audiences and grow our fanbase across social/digital channels (Facebook, Instagram, YouTube, etc) in INSEAK for our Reality brands, eg: Discovery, TLC, Asian Food Network and more.

Establish monthly content calendar and ride on relevant moments and trends to keep audience engaged and bring in new audiences.

Extend communities beyond owned and operated channels by partnering with like-minded brands.

Social/Digital Marketing Campaigns (25%):

Support team lead on social/digital marketing plans for key launches and oversee implementation of all campaigns across INSEAK.

Partner with media buying agencies and creative teams to deliver top notch social/digital marketing campaigns that drive top of the funnel consumer awareness and fan engagement.

Produce clear briefs for internal and external stakeholders, to ensure timely and sufficient support for campaigns.

Manage workstream with internal stakeholders - producers, creative services, etc. - to ensure timely delivery of assets and external stakeholders - media agencies, creative agencies, etc.- to ensure timeliness of launch and post-campaign reporting.

Digital Marketing and Management (20%):

Manage product design, development, and monthly maintenance as part of scaled touchpoints across marketing.

Responsible for driving traffic to digital products and ensuring smooth user experience for audience.

Digital products include, websites, interactive experiences (eg. Web-based/mobile-based games), other platform agnostic interactive applications, etc.

Community Management (15%):

Day-to-day active community management of our social media accounts

Act as the voice of our brand and engage and build relationships with our audiences through community management on our social handles.

Social/Digital Marketing Strategy & Planning (10%): - Supporting team lead to build out social/digital plans and infrastructure to support and drive those goals

Support team lead in building out strategic plans across key social/digital platforms in INSEAK for our business.

Manage strategic partnerships with key digital/social media influencers and platforms to deliver against your goals and for ongoing campaign implementation.

Job Requirements

Education: Some knowledge relating to game/apps/websites is helpful - i.e. have had experience with personal projects etc

Prior industry experience: A level of passion for digital products (APPS/GAMES/WEB etc..) is essential

Management & leadership: Training and guidance will be provided however applicant will need to be organised and a self-starter being able to translate guidance given to be put into concrete action.

Language - English, other Asian language a plus but not required. Good communication skills

Geographical scope:

Southeast Asia (Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam)

Hong Kong & Taiwan

South Korea

India (in partnership with local team

You are an individual who:

Loves creative storytelling and has a passion for connecting audiences in the Reality space with great content under Warner Bros. Discovery

Has the ability to think strategically yet pay strong attention to detail and excellent campaign implementation

Has strong prioritization skills with a focus on delivering high impact and against key business outcomes

Is a team player who is able to collaborate across global/regional teams and has excellent stakeholder management skills

Has a consumer-first and insights-driven mindset with the ability to also think creatively

Is able to work under tight timelines and manage different brands/projects concurrently

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.