Job Description

:
We are looking for an experienced professional who has previous experience of managing brand.com websites under Salesforce Commerce Cloud (SFCC) environment as well as knowledge regarding site optimization to join us and help deliver our growth ambition in Asia Pacific. This role will report to the Head of E-commerce, and by working closely with local markets digital team, develop strategy and plans to enhance onsite user experience / interface (UX/UI), optimize conversion rate and manage site visuals / content per marketing and promotion calendars. This person will also be tasked with regular site operation routines such as product listing / delisting, KPI metrics reporting, campaign page setup & copywriting etc. as part of the job scope. There will be chances for this person to be involved in new ecommerce platform rollout in Asia Pacific. Primarily focus of this role will be Singapore Malaysia and India; with possibility to extend the service scope to Japan / Australia / South Korea in future. What you will do:

• Product go-live: Ensure products are activated per launch plan and properly assigned with categories
• Post campaign housekeeping: Disable pricing, promotion tagging, banners from last campaign
• Campaign page activation: Partner with local marketing and digital team to set up webpage with relevant content based on marketing and promotion calendars
• Search engine optimization (SEO): Understand SEO algorithmic developments and partner with Global HQ to cascade best practices into local markets
• Conversion rate optimization: Develop strategy to optimize conversion rates - A/B testing, website copywriting enhancement, experimenting with design, simplifying user interface/experience (UI/UX)
• Onsite keyword search optimization: Optimize search results based on relevant keywords
• KPI Reporting & Tracking: Regular performance update to relevant stakeholders and identify opportunities for improvement
• Content management and copywriting: Partner with local marketing team to get the relevant content onsite and optimize to drive conversion rates
• Partner with Global HQ in new ecommerce platform rollout in Asia Pacific
• Able to manage multiple projects within the scope of work and stay on task
• This role requires working on other projects on an ad-hoc basis.

Requirements:

• Bachelor/ Diploma in Business / Marketing / Digital Marketing / E-commerce or equivalent.
• Sound knowledge of website management and operations; with at least 3 - 5 years of proven experience of site / conversion rate optimization in client or agency side, preferably in fashion or retail industries
• Relevant experience using Saleforce Commerce Cloud to manage brand.com websites is a must; experience with Sitecore is a plus
• Solid understanding of SEO and how it can impact website performance
• Previous experience working in regional capacity supporting local markets with website optimization initiatives.
• Strong copywriting skills
• Proficiency in MS Excel. Knowledge of Photoshop / Illustrator / HTML will be a plus.
• Motivated, meticulous and results driven team player.
• Detailed-oriented with strong analytical skills.
• Excellent written and verbal communication skills.

\xef\xbb\xbfWe regret that only shortlisted candidates will be notified

Interested applicants please send your updated resume to noga.lim@peopleprofilers.com

Noga Lim Wei Loong
Registration Number: R1329872
EA License Number: 10C3804
People Profilers Pte Ltd, 20 Cecil St, #08-09, PLUS Building, Singapore 049705
http://www.peopleprofilers.com\xef\xbb\xbf

Required Skills:
Calendars Content Management Copywriting Banners Fashion User Experience Search Resume Photoshop Housekeeping Analytical Skills Registration Metrics E-commerce Optimization Retail LTD Digital Marketing MS Excel Strategy HTML Testing Design Communication Marketing Business Management