Job Description

The School of Business Management (SBM) is the largest Business Unit (BU) at PSB Academy, offering myriad of courses such as certificates, diplomas and undergraduate degrees (UG). This role will lead the UG portfolio and the candidate will take on range of challenging yet exciting and rewarding task of 360-marketing, driving campaigns achieving branding to lead generation objectives for the multiple university partners with SBM. Main Duties and Responsibilities Marketing Strategies:

• Plan, Develop, Initiate, and Implement marketing strategies

• This includes overarching ATL and BTL strategies, messaging, lead generation, events/previews, branding and partnerships specific to Business Unit (BU).

• Directly responsible for development, control and/or management of vendors pertaining to creatives, EDMs, website, and digital marketing for purpose of marketing or branding of the BU.
• Work closely with group marketing to ensure alignment of the PSB Academy brand narrative and strategic direction to that of the BU.
• Collaborate closely with Programme Consultants to ensure marketing support business and sales objectives.
• Responsible for monitoring, optimising and reporting of campaigns and leads generation activities across different media channels.
• Collect market intelligence, conduct market analysis, and understand the marketing channels and costs in each location so as to budget sensibly for each location.
• Provide guidance to Programme Consultants and take lead in ensuring success and completion of the above listed Marketing Strategies.
• Serve as deputy to demonstrate initiative and maintain self-readiness & responsibility with matters pertaining to the Sales and Marketing team within the Business Unit.

Tactical Marketing:

• Work with University partners, Academic and/or Recruitment teams to understand and hence develop USP to market each programme to engage the intended target audience for lead generation & conversion.
• Execute a bottom-of-funnel tactical marketing plan for each programme and intake timely to expand recruitment and revenue.
• Develop online and offline initiatives to ensure optimised reach of target segments, eg. Industry talk / sharing session.
• Manage the production and timely delivery of collaterals.
• Provide quarterly update of marketing efforts to University Partners.

Budget Management:

• Analyse available data to evaluate ROI of each marketing efforts.
• Regular monitoring and reporting on budgeting spent against planned marketing activities.
• Ensure marketing expenses are kept within budget.

Others:

• Any other ad-hoc duties as assigned by the Reporting Officer

Job Requirements

• Degree in Marketing, Advertising, Business and Public Relations or equivalent
• 2 to 5 years of working experience
• Integrated marketing and project management experience are preferred
• Experience in social media marketing and Google Ads are advantageous
• Ability to work in matrix environment with cross-functional departments
• Ability to multi-task with high level of initiative and sound business acumen
• CRM knowledge in HubSpot is preferred
• Fluent in suite of Microsoft Office applications
• Able to commit to supporting and/or leading events in the evenings and weekends when required. (not extensive)

We regret to inform that only shortlisted candidates will be notified.