Job Description

JOB DESCRIPTION

Keppel Land is the property arm of Keppel Corporation, a multi-business company providing solutions for sustainable urbanization.

As a multi-faceted property company, Keppel Land provides innovative real estate solutions with its sterling portfolio of award-winning residential developments, investment-grade commercial properties and integrated townships.

Keppel Land is geographically diversified in Asia, with Singapore, China and Vietnam as its key markets, while it continues to scale up in other markets such as Indonesia and India. In Vietnam, Keppel Land is a pioneer and one of the largest foreign real estate investors with a quality portfolio mainly in Ho Chi Minh City, including Grade A offices, residential properties, retail malls, integrated townships and award-winning serviced apartments.

We are currently looking for suitably qualified candidate to fill up the following position of Senior Executive/Deputy Manager, Loyalty Platform (Engagement)

AIM OF THE JOB:

Involved in an array of activities with a focus on (i) Execution roll out of both offline and online campaigns, deals and discounts etc. relating to the Rewards+ shopper\xe2\x80\x99s loyalty program (ii) Retail customer Data analytics and (iii) Mall shopper\xe2\x80\x99s behavioural analysis and application into retail mall marketing campaigns and Rewards+ shopper\xe2\x80\x99s loyalty program. The candidate is also expected to be involved in initiatives (iv) to enhance attractiveness of shopper membership sign-ups and (v) likely to be involved in E-commerce membership, tenant sales and data analytics. The candidate will directly report to the Head, CRM and will be involved in co-leading/leading a functional team under the CRM organisation chart.

KEY AREAS OF RESPONSIBILITY:

i. Execution roll out of both offline and online campaigns, deals and discounts etc. relating to the Rewards+ shopper\xe2\x80\x99s loyalty program.

Candidate will also be involved in the ideation, pre-planning, execution roll out and after-action-review and analysis of both physical and digital shopping mall campaigns, events and promotions relating to the Rewards+ platform. For such scope of work, the Candidate will be expected to work with the respective Mall events and promotion team, as well as the Data Analyst team to ensure applicability of campaigns with customers and a synergised roll out to meet target KPIs.

ii. Retail customer Data analytics

Candidate is expected to perform deep dive analysis, segmentation and review of the existing and new data parameters under the Rewards+ platform and sieve out meaningful data comparables, trendlines and shopper\xe2\x80\x99s performance with the respective shopping malls. Candidate is to also assemble such useful data for the purpose of management reporting and campaigns roll out to ensure engagements and applicability.

iii. Mall shopper\xe2\x80\x99s behavioural analysis and application into retail mall marketing campaigns and Rewards+ shopper\xe2\x80\x99s loyalty program

Based on the Data analytics performed, Candidate is expected to apply such analytics and understanding of the shoppers to the respective retail mall marketing campaigns, as well as to suggest innovative yet applicable ideas to enhance the offerings and features of the Rewards+ digital platform.

iv. Enhancing attractiveness of shopper membership sign-ups
Candidate will have the opportunity to suggest initiatives and new ideas to enhance the attractiveness of the Rewards+ digital platform to encourage membership sign-up and recurring member\xe2\x80\x99s spending in our partner shopping malls. Candidate is also expected to project lead such membership recruitment drive.

v. E-commerce membership, tenant sales and data analytics

Candidate will also be involved in the start-up phase of the E-commerce platform, in particular on areas of membership acquisition and data analytics on tenant\xe2\x80\x99s sales and membership spending. Both functions are correlated to ensure success in terms of membership growth and enhancing transactions frequency and purchase volume on the e-commerce platform. Candidate is expected to work with the e-commerce team to ensure the optimal application of CRM insights to contribute to the e-commerce growth success.

JOB REQUIREMENTS

a) Candidate should have been in similar/ related field of work, in particular CRM and events/campaigns planning and execution, for at least 3 years.

b) Candidate should have high professional ethical standards

c) A go-getter personality with a hunger to learn and improve and be open to feedbacks

d) Good communications skills (in both English and Vietnamese), innovative thinker, detail oriented with good problem solving ability and a positive team player.

e) Good people management skills to ensure a cohesive and performance driven team as this role may require the candidate to lead a functional team.

f) Proficient in use of technology for data analytics purposes.

g) Able to adhere to organisational procedures and guidelines.

h) Bachelor\xe2\x80\x99s degree with focus in Marketing, Digital Marketing, Business Information System, Business Management is preferred.

BUSINESS UNIT

Keppel Land Limited

Keppel Corporation