Job Description

Brand Management

• Development and implementation of a consistent brand strategy, including leading initiatives to deliver the desired brand experience for the organisation across all channels.
• Collaborate closely with various teams, including marketing and product, sales, post office network, and customer service, to ensure seamless brand execution and alignment.
• Leverage media platforms to increase brand visibility, engage with our audience, and foster brand loyalty.
• Conduct market research to understand consumer behaviour, competitor landscape, and emerging industry trends.
• Develop and maintain brand guidelines to ensure consistent brand representation internally and externally.
• Establish and maintain brand budget.

External Communications

• Identify opportunities to increase brand awareness and favourability for SGBU.
• Drive positive media coverage and external publicity through the execution of communications plan to generate excitement and awareness for SingPost in Singapore
• Maintain press office duties, including media monitoring/analysis, drafting of media collaterals, presentations, and other publicity materials.
• Partner with senior leadership to support the creation of compelling messaging for social media, speeches, presentations, and media interviews.

Internal Communications:

• Support the development of an internal communications strategy.
• Work with stakeholders from HR and the senior leadership team to keep employees informed, engaged, and aligned with company goals.

Other duties

• Keep track of key communications and media activities and preparing reports where required.
• Support the development of SGBU\xe2\x80\x99s social media strategy to engage our target audience, build brand awareness, and drive traffic to our website and other platforms when required
• Collaborate with internal teams and external partners to support community outreach initiatives that align with the company\'s values when required
• Support for campaign events and corporate visits where required

Requirement

• Bachelor of Communications / Arts / English / Social Sciences / Business
• At least 8 years in Brand Management, Public Relations, or similar roles
• Familiarity with the eCommerce and/or logistics sector will be advantageous
• Strong command of English language
• Intermediate proficiency in a second language will be advantageous
• Excellent oral and written presentation skills
• Experience with design tools e.g. Photoshop, Illustrator a plus
• Experience in social media campaigns
• Experience in branding strategy and campaigns

Singapore Post