Job Description

MAGNA is the leading global media Investment & Intelligence entity of IPG Mediabrands. As a centralized IPG Mediabrands resource, we utilize our insights, forecast and strategic relationships with media partners to provide clients with a competitive marketplace advantage.
MAGNA harnesses the aggregate power of all IPG media investments across agencies & clients to develop go-to-market strategies that drive maximum value for our clients. MAGNA teams focus on the use of emerging media opportunities, as well as data and technology-enabled solutions to drive optimal client pricing & performance results.
MAGNA Intelligence has set the industry standard for more than 60 years by predicting the future of media value. Global central MAGNA Intelligence team produces more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness

The Opportunity
The Investment Manager reports into the Head of Investment and will be responsible for support in all investment/trading functions which include holistic investment management & deals, managing buying pitches, managing client buying performance accountability & supporting Orion (Capital & Barter trading entity of IPG Mediabrands).

Holistic investment management & deals

• Provide support to robust investment planning function covering all investments across agencies & clients in Mediabrands Singapore which can help to maximize value for local clients and Mediabrands, through investment optimization & holistic partnership deals with media partners
• Actively support & influence Orion (capital & barter trading) in terms of demand analysis, deals tracking & liaising with agencies to maximize Orion usage
• Support agencies in their deals and other requirement with media owners
• Effectively manage media owner relationships and update agencies on all new media owner developments & offerings regularly

Managing Buying Pitches

• Support all buying pitches or buying part of full pitches for all local pitches along with the local pitch team & local part of regional/global pitches along with the regional Magna team
• Help create winning buying proposals/submissions through smart data analysis, market intelligence, robust benchmarking, rigorous optimizations & speculative negotiations
• Liaising with pitch team for local pitches & with regional Magna team for regional/global pitches

Client buying performance accountability

• Supporting client buying performance accountability function across key clients in Singapore which is to ensure we meet all our pricing/buying commitments to clients. This process involves contribution in setting up buying performance targets, helping core client teams to achieve the buying performance targets, tracking & reporting to the local clients directly & to regional Magna team in case of regional accountability clients (as applicable).
• Maximize on the incentives potential associated with achieving & exceeding the buying performance targets (Incentives against Savings, Pricing, Value management or any other buying performance metric) & AVOID PENALTIES associated with not achieving the buying performance targets (if applicable)
• Provide effective support in case of auditor\'s involvement in the process - to local client teams & to regional Magna team for Singapore part of regional/global clients

Data management

• Creation and management of pricing benchmarks in the market (through internal & external data)
• Support Magna Global Intelligence data collection & validation process, as & when needed

Ideally

• Vast experience in an international media agency in planning, planning led buying function, Optimizations & negotiations
• Experience in media planning led buying strategies across offline & online media
• Good data management & analytical skills
• Strong optimization skills
• Understanding of the buying/ trading environment
• Good negotiation skills
• Good at media maths & well verse with key media planning / buying metrics across print, broadcast & digital media (e.g. GRPs, Reach, Frequency, CPRPs, CPMs, CPC etc)
• Focused with excellent interpersonal skills and a collaborative nature
• Accountable and results driven
• Analytical, diligent, excellent attention to detail
• Relationship with local media partners would be an added advantage
• Knowledge of programmatic buying would be an added advantage

Magna is an equal opportunity employer and is committed to building a diverse and inclusive workplace. People with Disabilities
and all historically excluded or under-represented people are encouraged to apply. Apply NowCancel

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