Senior Manager, Game Campaigns & Merchandising

Marina Bay, Singapore, Singapore

Job Description


LOVE WHAT YOU DO? THERE IS A PLACE FOR YOU HERE!Be part of our diverse and inclusive team.Job ResponsibilitiesWork in collaboration with various operational functions within Casino Operations and Casino Marketing functions to design and execute Game Marketing & Merchandising projects.Game MarketingHolistic Game Campaigns: Conceptualize, refine and execute game campaigns for Table Games and Slots, to create excitement on the gaming floor.Digital Campaign Content: Harness the various designer / digital artist skillsets within the organization to create comprehensive digital media to support game marketing campaigns.Calendar of Campaigns: Create an agile calendar of Game marketing events for both new and existing game titles that support new game launches, major changes to existing games, launch of new gaming areas, and other significant events & promotions created by the Casino Operations and Marketing teams.Casino Design & Layout: Collaborate with Casino Development & Design teams to integrate game marketing elements into the casino layout and design process, to make new gaming areas exciting and appealing.MerchandisingVendor Relations: Develop win-win relationships with game manufacturers to leverage on their marketing collaterals, giveaways, digital marketing content and their game marketing skills to maximize value of MBS game campaigns.User Interface (UI) Development: Work closely with Casino System development team to create engaging User Interfaces (UI) on game scoreboards, jackpot displays and other game marketing LED signs.Ensure that all game marketing content and merchandise is vetted by Marketing Compliance teams and appropriate approvals are received by the Gaming Authority prior to deployment. Always uphold the tenets of the Advertising & Promotions regulations and internal policies governing events, promotions and marketing content.Education & Certification

  • Bachelors Degree or Diploma in Marketing, Digital / E-Commerce Marketing.
  • Masters degree in a related field like marketing, business administration would be advantageous.
  • Bi-lingual in English and Mandarin would be an advantage but not a necessity.
Experience
  • Minimum 5 years experience in product marketing in a related industry like Gaming, Luxury Retail, Hospitality.
  • Extensive experience in marketing to an Asian customer base.
  • Possess a proven and successful track record in delivering large-scale marketing campaigns and product launches.
  • Proven experience in managing multiple stakeholders business side, creative side, technical side.
  • Ability to manage multiple projects simultaneously while constantly adjusting project importance and urgency.
  • Proven experience working in a matrix organization on large scale projects involving various stakeholders with varying objectives.
  • Excellent communication skills to engage and persuade internal / external stakeholders.
Competencies:
  • Self-starter, who can lead complex projects independently
  • Able to effectively harness the collective skills of disparate functions within Casino Operations and Marketing teams for the success of the campaign
  • Ability to learn through failures and critical feedback
  • Ability to juggle multiple projects and constantly re-prioritize work by being tuned into changes to the overall short-term organizational objectives
Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.

Marina Bay Sands

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Job Detail

  • Job Id
    JD1489183
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Marina Bay, Singapore, Singapore
  • Education
    Not mentioned