Job Description

Company Description

Our Mission

At Palo Alto Networks everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

We have the vision of a world where each day is safer and more secure than the one before. These aren't easy goals to accomplish - but we're not here for easy. We're here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we're looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Disruption is at the core of our technology and on our way of work to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. We're changing the nature of work from benefits to learning, location to leadership, we've rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together.



Your Career

The Senior Manager for JAPAC Growth Marketing will connect Palo Alto Networks brand and line of business objectives to develop a strategic paid media approach and digital experience to achieve those objectives for the JAPAC Region. This role is accountable to drive paid media strategy, execution and optimization for the JAPAC region, while creating a consistent and connected experience for prospects and customers across online/offline channels and devices.

Your Impact

Design, implement and optimize paid media strategy using all known digital channels focusing on performance marketing to drive the line of business growth and deliver an innovative customer experience that tells our brand story, acquires and engages high value accounts, and meets product growth and adoption goals.

Collaborate with the lines of business, country marketing managers (regional and business unit), digital experience (Web) team and other key stakeholders on driving acquisition, acceleration, and expansion through media investments, content planning and targeted digital experiences.

Work with technical stakeholders in Web, martech, and IT to establish technology requirements that support paid media strategy, drive innovation and engagement, and improve overall experience.

Test, measure, and analyze performance across all channels to optimize strategy, identify patterns, trends and user behavior.

Team with agency partners, managing paid media strategy, testing & optimization, go to market timelines and measurement and reporting.

Partner with Web analytics and martech to ensure media connections, tracking, and conversion events are set up properly.

Stay on top of trends across and leading practices in paid media to drive innovation and stakeholder enablement.

Qualifications

Your Experience

10-12+ years of progressive work experience; with 7+ years of experience in integrated demand and deep hands-on paid media (paid search and social, display, syndication, and intent programs in B2B software)

Must have hands-on experience and the ability to dig into the different platforms (Google, GDN, DV360, LinkedIn, Reddit, etc.)

Strong cross-functional and agency management

Strong analytical skills and ability to interpret and extract insights from multiple, complex data sources

Familiarity with the regional content syndication publishers/vendors

Curiosity and passion for testing and experimentation. Proven ability to drive performance optimization through testing

Regional demand and awareness marketing experience

Strong communications skills

Experience with ad tech industry and martech solutions including Adobe (Marketo, Bizible, AEM, & Target), Google Analytics, PathFactory, Demandbase/Engagio, TechTarget Priority Engine, and Integrate a plus

Experience in managing local vendors and media partners

Bachelor's Degree (or equivalent work experience)

Travel Requirements: Long term, some travel may be required, likely mostly domestic travel

Additional Information

Our Commitment

We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

Covid-19 Vaccination Information for Palo Alto Networks Jobs

• Vaccine requirements and disclosure obligations vary by country.
• Unless applicable law requires otherwise, you must be vaccinated for COVID or qualify for a reasonable accommodation if:

• The job requires accessing a company worksite
• The job requires in-person customer contact and the customer has implemented such requirements
• You choose to access a Palo Alto Networks worksite
• If you have questions about the vaccine requirements of this particular position based on your location or job requirements, please inquire with the recruiter.