Job Description

Overall Role Purpose:

• To lead as country\'s Commercial-Marketing Strategist
• Support country revenue, drive customer loyalty and uplift brand value through strategic marketing initiatives
• Activate and Curate a portfolio of Global and Local Sponsorships
• To shape the direction of digital as a marketing channel for the country

• Commercial Marketing Strategist

• Revenue Generation: Develop marketing activities/campaigns aligned with Commercial Priorities and drive Marketing Performance through digital as a channel, integrated marketing, lead generation and retail programs with meaningful KPIs
• CRM: Drive customer affinity through initiatives around SME engagement, thought leadership and content creation
• Giveaway Management: source and distribute creative customer giveaways for salespeople including managing compliance approvals
• Formulate effective campaigns supporting the salesforce in order to achieve targeted return of investments from the implementation of these strategies
• Digital Marketing Leadership

• Performance Marketing: Drive digital efforts across the marketing funnel to improve awareness, consideration and purchase decisions. Hands-on management and optimization of both paid and owned media channels such as search, display, content and social to maximise sales leads.
• Campaigns: Create campaigns on Marketo, increase open rates and ROIs of "push" communications to customers. Develop alternative channels to reach customers
• Data Analytics: Leverage on data to drive meaningful insights and business outcomes
• Website and content hub: Define, plan and execute content strategy driving brand reach, sales leads
• Collaborate with Sales, Operations and IT to drive the marketing of our products and services and increase DHL\xe2\x80\x99s market presence
• Global & Local Sponsorship Management

• Possess strong events and project management skills to manage Global Sponsorship activations and local events
• Ability to curate unique local partnerships in country to drive brand awareness and engagement
• Organize and suggest new/ creative tactics to enhance partnerships\xe2\x80\x99 successes
• Organize local events to promote customer engagement
• Manage compliance approvals for customer events
• Marketing Efficiency Driver

• Brand Custodian: Ensure brand uniformity across all touchpoints (e.g. social media and stores branding)
• Budget Management: Manage AP&P budget to ensure maximum ROI
• Trends and Adoption: Stay abreast of latest trends and best practices in Marketing and influence early adoption
• Develop a high-performance culture within the marketing team
• Maintain high level of motivation within the team members
• Develop IKOs/KPIs with team members and monitor individual performance.
• Manage the allocation of appropriate resources and commitment of staff to the achievement of Global, Regional and Country objectives and targets.
• Conduct performance appraisals
• Continuously assess skills and competencies of the team against market trends and ensure they stay abreast

• Bachelor degree; preferably masters/ graduate degree in a business-related area
• Minimum 7 years of experience in a marketing leadership role
• Have experience inB2B marketing in a logistics, IT or Financial services setup
• Academic pursuits in digital marketing (SEM, SEO, Social Media Marketing, Analytics etc.)
• Demonstrated ability to develop strategy and business plans for all aspects of marketing
• Practical experience in the field of digital performance marketing including but not limited to PPC, SEO, Social and affiliate marketing
• Experience in content marketing, sponsorships and brand management
• Experience in advertising, media planning and other aspects of communications
• Experience leading and managing teams/stakeholders spread across different geographic locations
• Proven track record of project management experience.
• Excellent knowledge of MS Office suite - especially PowerPoint
• Basic knowledge of design tools like Photoshop, Illustrator, InDesign is an added advantage

DHL