Job Description

Job Posting Title: Senior Manager, Marketing Strategy

Req ID: 10066568

:

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

Are you a high caliber Marketing expert? Do you have experience in a start-up environment? Have you developed marketing strategies with a strong comprehension of forming the marketing communications mix to influence consumer behavior across Southeast Asia? Are you highly motivated with a passion to create world-class teams? And do you have a soft spot for Disney? If you\xe2\x80\x99re nodding your head, then the Senior Manager, Marketing Strategy position in Disney Cruise Line at The Walt Disney Company might be right for you.

This role will be a critical position, partnering with the Director, Marketing Strategy as we prepare to create magic at sea in Southeast Asia. You will be a crucial part of establishing the market strategy for the successful introduction and sustainment of Disney Cruise Line\xe2\x80\x99s newest ship Disney Adventure to sail from Singapore beginning in 2025.

Marketing strategy will play a prominent role in the expansion, leading strategic marketing and integrating with sales and communication teams to pave the way for a successful entry into these exciting markets. This venture provides the opportunity to partner closely with Disney Cruise Line business leaders world-wide to bring this experience to life in manner that is custom-tailored to Southeast Asia.

This role will be responsible to lead the marketing strategy for all markets, leading market specific strategy managers to drive the big picture for commercial success. The leader will work hand in hand with the Director of Marketing and VP & Regional General Manager to ensure a clearly defined annual go to market strategy. The role integrates the communications discipline partners to drive effective communication strategy that motivates the consumer through the purchase funnel of awareness, product understanding and conversion.

You should be an energetic, proactive, self-starter with experience working within a large-scale travel industry business. Candidates must work well in teams and possess the ability to work in a collaborative environment.

Responsibilities:

Performing the role with excellence includes having exemplary creative skills, strong craft to drive omni-channel engagement, ability to articulate a creative vision, ability to drive forward momentum ensuring best in class creative delivered on time and in budget, strong cultural understanding, on the pulse of pop culture, keen understanding of media and social platforms and consumer engagement, thrive in a dynamic, fast-paced environment to navigate a complex launch on an accelerated timeline.

In this role, you will:

Lead complex target audience work, determining the opportunity and demand potential across multiple Southeast Asia countries and key consumer segments that inform communication strategy and commercial plans. Directly lead a team of Marketing professionals to develop foundational work that will generate and convert demand including:

• Partner with consumer insights teams to interpret demand data into geographic prioritization. Identifying target consumer groups to unlock business demand.
• Have a clear understanding of market seasonality, along with consumer travel behaviour and booking periods to clearly understand where to \xe2\x80\x9cpush / pull\xe2\x80\x9d per market
• Partner with VP & Regional GM, Director of Marketing and US based Sr Marketing manager to establish brand positioning, creative direction and go to market strategy in all regions grounded in strong consumer and cultural insights
• Partner with Sr Manager Creative to work hand in hand with Creative Agency of record to develop creative assets that stimulate and motivate consumers identifying market nuances
• Drive a team of strategies to develop strategic marketing plans for each country both local Singapore and key markets. That builds broad awareness and understanding of the product, drives excitement and stimulates demand from pre-launch through set sail and beyond
• Work hand in hand with pricing and revenue management to ensure optimal yield
• Protect bookings by preparing consumers for their sailings with pre-arrival communication that ensure a smooth arrival and excellent guest experience
• Partner with DCL business leaders to identify and launch initial commercial opportunities beyond ticket revenue that are highly compelling and stimulate greater share of wallet
• Establish key KPI metrics across marketing performance and ensure ongoing measurement
• Demonstrates maturity and ability to manage numerous stakeholders as well as efficiently work across time zones

Requirements:

• Minimum 5 years of experience in a leadership capacity directly leading marketing strategy and communications
• Previous work experience in brand management, marketing strategy, travel industry, consumer package goods, distribution channel and sales strategy
• Strong experience leading teams and keen understanding of the region
• Significant experience in managing complex projects in a fast-paced environment reliant upon successful collaboration and integration of key stakeholders
• Exceptional knowledge of all facets of marketing across paid, earned, and owned
• Proven critical thinking skills, foundational to strategic planning
• Experience in project management and driving ideas into action
• Skilled at building effective partner relationships and influencing peers, partners and leaders
• Experience in integrating with sales distribution partners to ensure an integrate Marketing & Sales approach
• Excellent written and verbal communication skills, plus superior professionalism
• Advanced presentation skills and proven track record of influencing executive audiences
• Skilled at understanding performance metrics to assess & optimize programs
• Travel Industry experience highly desired
• Ability to travel internationally

Required Education:

• Bachelor\xe2\x80\x99s Degree or equivalent

Preferred Education:

• MBA or strong business experience and background

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

#LI-DNI

Job Posting Segment: DCL Shoreside

Job Posting Primary Business: DCL Entertainment

Primary Job Posting Category: Marketing Strategy

Employment Type: Full time

Primary City, State, Region, Postal Code: Singapore, Singapore

Alternate City, State, Region, Postal Code:

Date Posted: 2023-10-10

The Walt Disney Company