Job Description

• Hybrid working arrangement
• Dynamic environment
• Talent Centric

Our client, a well-established continuous learning institution, is looking for a seasoned public relations professional who can create narratives that guide our brand story. If you enjoy creativity, story-telling, have experience in a wide range of PR function with an established track record of positive relationships with media professionals in the education industry and the community, you want you! Responsibilities:

• Design and implement a strategic Public Relations framework and deploy a robust Media Relations plan that will support our strategic brand building efforts
• Implement our PR/media relations plans that will have high impact on our stakeholder groups, including digital PR
• Act as the key responsive and engaging channel for key media.
• Leverage existing media relationships \xe2\x80\x94 broadcast, traditional, and online \xe2\x80\x94 to land prominent placements
• Pitch new ideas, amplify brand content on social media, and remain up to date with trends and opportunities
• Write timely press releases and media kits, and collaborate with social-media team to communicate proactively
• Assess and identify suitable strategic PR agency partners to support our day to day media outreach efforts, including agency performance, metrics and tracking.
• Collaborate with our Brand Strategy team to develop the new corporate narrative, key messages and executive communications
• Collaborate with Digital marketing to frame and design communication strategies mapped to various online influencer groups and communities
• Develop key messages for various PR programs including executive messages used by senior leadership
• Act as a key PR resource and provide counsel for key internal stakeholders media outreach, driving message consistency and impact.
• Help build and develop PR skills and capacity of the organization, including coordinating spokesperson training and crisis communications training.
• Partner and support Director in establishing strategies for damage containment in crisis situations

Requirements:

• Bachelor\xe2\x80\x99s degree in Communications, Journalism or communications related qualifications.
• 10 \xe2\x80\x93 12 years of relevant experience in media relations or PR related discipline, with agile skills to manage complex thought leadership ideas including content creation and curation.
• Sound understanding of social media and new digital platforms that impact communications strategies and PR trends
• Curiosity of mind, keen ability to create interesting news angles, and innovative thinking for breakthrough ideas

Interested candidates, please send in your updated resume to cv.mktg@recruithaus.com.sg