Job Description

An exciting opportunity is waiting for you in Changi Airport\'s eCommerce business - iShopChangi! You will be the Marketing Lead within the sales & marketing team - undertaking marketing duties including general marketing, marketing analytics and performance marketing. You will drive the transformation and synergies within and between the teams to think big and deliver on project roadmaps to achieve business growth and outcomes. The role will deeply influence and manage internal in-division and external in-enterprise stakeholders to meet strategic goals in a timely manner. The right candidate would be a seasoned data-driven marketing leader with a proven track record of implementing and driving marketing solutions at scale.You will be responsible for the below areas:

• Marketing P&L ownership, allocating resources within various marketing teams
• Craft strategies for all marketing teams, including Brands and Comms, Campaign management, and performance marketing
• Bridge and guide various marketing teams and members to collectively interpret analytical/predictive models to drive short term and long term goals for the business
• Inspire team members and drive success, leading the teams to maximise profitability and enhance competitiveness in the ecommerce market
• Work with external platform solution providers, agencies and support partners to ensure the right tooling and optimization of marketing experimentation and advertising campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the business is at the forefront of industry developments, particularly in e-commerce and mobile marketing
• Mentor and develop a team of high-performing marketers

• Degree in Business / Statistics / Marketing or a related field
• At least 8 years of experience working in digital marketing and experiments for eCommerce
• Possess strong analytical techniques with at least three years in leading marketing teams
• Experience in marketing B2B products or services
• Proficiency in Campaign Measurement, Predictive Modelling, Segmentation, Hypothesis Testing, Cross Sell and Up Sell Analytics, Forecasting, A/B Testing etc
• Business Skills in Customer Journey Design, Analytics, and CRM / Loyalty marketing will be advantageous
• Strong communication skills (verbal and written/visual) to create and deliver compelling presentations of experimentation plans and insights to teams, senior management and internal & external stakeholders
• Technically proficient in MS Office (Excel and Powerpoint), Business Intelligence tools (eg Google Analytics, Microstrategy, Tableau)

Changi Airport Group