Job Description

Overview: This role will support the Head Office of an education management company with a regional presence in strategic marketing and brand-building objectives, including building brand presence / awareness / perception, shaping company culture, and fostering collaboration and synergies across the various country and school organizations.

Core responsibilities:

• Execute stakeholder communications (investors, internal staff, students/ parents, external public, alumni)
• Support the marketing of group-wide initiatives (e.g. seminars, athletics, talent showcase, exchanges)
• Manage website content/ user experience in collaboration with agency partners
• Manage social media posts/updates (LinkedIn, Facebook/ Instagram, YouTube)
• Development of the corporate newsletter (internal/ external)
• Support PR activities / potential crisis communications
• Production of marketing collateral/swag, etc
• Support organization and execution of group-wide offsites/retreats
• Maintain organization and updating of corporate brand asset database (e.g. corporate presentation, brand guidelines, photos/ videos)
• Provide input in strategic brand building and organizational culture development
• Gather/ generate/ edit content as needed (copy, graphics, videos)
• Manage vendors/ creative agencies/ freelancers/ media partners to extend capabilities and support objectives
• Coordinate with counterparts in various countries/schools
• Manage annual budget and spend

Qualifications:

• Marketing and communications professional with 5-7 years of experience, ideally within the Education sector
• Well-rounded experience in advertising & promotion, PR, events, social media management copywriting, graphics/ creative production, and photography
• Strong initiative and able to work well independently and as a team; good project management skills
• Strong interpersonal skills to collaborate with counterparts in different geographies across a multi-national organization
• Able to manage and work through vendors to deliver quality work
• Basic functional knowledge of graphic and video editing software
• Excellent written and verbal communication skills
• Positive, self-driven, motivated, and professional

Interfaces with: Most parts of the organization, including Heads of Marketing and Admissions, Academic leadership and staff, admissions advisors and marketing executives,