Job Description

Company Description

Informa Tech, part of the FTSE100 Informa Group, is a market leading provider of B2B Information Services to the world\'s Information & Communication Technology (ICT) community.
We are now recruiting for a Senior Marketing Associate on a permanent basis in Singapore.



Partnering with Marketing leadership in Market Pillar, contributes to the conversion of client prospects to monetised clients, seeking to convert a qualified client prospect to a marketing qualified lead (MQL) for Brand & Demand (Advertising, SPEX, Marketing Services) or to a marketing qualified lead (MQL) for Intelligence & Advice, and equally for the retention of paid customers and/or promoting subscription renewals. Responsible for SEM and SEO campaigns.

Areas of Responsibility & Accountability:

• Contribute to the creation and execution of marketing campaigns, or to create and execute their own plans, to grow target audience and/or client databases, drive consent to market and encourage target prospects to engage with relevant Informa Tech content, principally Event, Media, Community and Research content, including:-
• Develop and execute innovative and dynamic marketing strategies to drive ROI.
• Define and develop best practice for content creation, distribution and tracking.
• Management, creation and execution of client facing newsletters.
• Build and execute Prospect customer engagement e-mail marketing activities.
• Manage day to day social platforms; contribute to the social media strategy, execute all planned social posts and manage the LinkedIn and Twitter platforms.
• Manage website updates (ongoing updates and uploads).
• Participation in project management activity; partnering with colleagues to collate content for projects.
• Ensure that all market facing materials is on brand. Responsible for monitoring activity, tracking and interpreting KPIs/metrics and reporting back to the business.
• Develop an in depth understanding of the market, target audience and behaviours and ensure content strategies and plans are aligned to targeted demographics.

Best practice/measuring performance/innovation & product development:

• Contribute to best practice marketing environment, driving efficiency and effectiveness. Utilise the Marketing Excellence tools and approach. Driving for continuous improvement.
• Maximises usage of Informa systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements.
• Tracks and monitors channel performance and ROI of spend incorporating insight and lessons learned into campaigns regularly during the campaign cycle.
• Contributes to reporting processes and providing weekly KPI reporting.
• Collaborates with colleagues within the Market Pillar and beyond with a customer first focus.

Qualifications

• Marketing experience an advantage. Demonstrates the ability to understand the competitive landscape, target audiences, brand propositions and key messages.
• Competent in building and maintaining relationships and understanding customer needs.
• Is able to manage stakeholders internally and externally.
• Strong collaboration and communication skills written, verbal, and presentation.
• Prior experience of managing project activity, ability to prioritise and manage time efficiently.
• SEO and SEM experience.
• Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and assume greater responsibility.
• Can-do attitude and a focus on delivering results

Additional Information

We know that sometimes the \'perfect candidate\' doesn\'t exist, and that people can be put off applying for a job if they don\'t fit all the requirements. If you\'re excited about working for us and have most of the skills or experience we\'re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.

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