Job Description

Senior Marketing Executive (Beautycare/Northeast)

The candidate will report directly to Marketing Manager and will undertake the ownership of the products assigned, develop marketing strategies to increase brand awareness, grow market share and its profitability.

• Develop and execute short/long term action plans to grow the product portfolios in terms of its brands awareness, market share and product profitability.

• Plan and execute ATL and BTL campaigns, marketing communications (online and offline) and POSM production for all product portfolios under his/her responsibility.

• Plan and manage A&P spending within budget assigned and ensuring ROI for each campaign

• Lead and execute the Media or PR activities, promotion, advertising, and marketing campaign effectively through strategic partnership alliances with agencies, vendors, and other external stakeholders to ensure successful implementation according to timeline.

• Conduct market research, analyze consumer’s insights, market intelligences & competitive information to develop new product idea/concepts and effective marketing plan for the assigned products/brands.

• Responsible for new product development (including defining positioning, product differentiation and pricing)

• Conceptualizes innovative, consumption-driving promotions that are profitable and linking promotions to advertising wherever possible to create an integrated & targeted 360-degree marketing plan

• Build strong brand/product presence in all distribution channels (include e-stores at Marketplace).

• Work with internal stakeholders (Sales, Promoters, Finance, Logistics) to implement marketing plans effectively according to timelines

• Responsible for accurate stocks forecast and manage optimal inventory level for assigned brands/products

• Track and monitor market and competitive trends, including trade visit
  

Requirements

• Degree in Business Administration or Marketing from reputable university

• More than 5 years of marketing experience, preferably from the beauty/personal care FMCG or Retail industry, with 1-2 years new product development experience will be an added advantage.

• Experience in digital/online marketing

• Experience in both qualitative & quantitative market research will be an added advantage

• Innovative and has passion for beauty/ personal care products

• Result driven, good analytical and problem-solving skill
  

We regret to inform that only shortlisted candidate will be notify. EA License No : 18C9228 REG No : R1324979 (Woo Kum Yoke)