Job Description

About Our ClientOur client is a leading multinational luxury real estate company renowned for its exclusive property listings and exceptional client service. They specialize in high-end residential properties, catering to a discerning clientele of high net worth individuals (HNWI). They are now setting up an office in Singapore, looking for a Senior Marketing Executive to join their team.Branding Initiatives:

• Develop and implement comprehensive branding strategies to enhance market presence.
• Maintain and elevate the company\'s luxury brand image through consistent messaging and high-quality visuals.
• Collaborate with cross-functional teams to ensure brand consistency across all channels.

Social Media Management:

• Oversee the creation, curation, and management of high-quality content for social media platforms.
• Develop and execute social media strategies to increase engagement and reach among target audiences.
• Monitor and analyze social media metrics to optimize performance and drive growth.

Event Management:

• Plan and execute exclusive events, including property launches, private viewings, and high-profile networking events.
• Coordinate with vendors, partners, and internal teams to ensure seamless event execution.
• Evaluate event success and generate reports with insights and recommendations.

Marketing Collaterals:

• Create compelling marketing materials, including brochures, presentations, advertisements, and digital content.
• Ensure all collaterals align with the company\'s branding and messaging standards.

Property Promotion:

• Develop targeted marketing campaigns to promote property listings to HNWIs.
• Utilize various channels, including digital marketing, print advertising, and direct marketing, to reach potential clients.
• Analyze market trends and client feedback to adjust strategies and improve outreach efforts.

• Public Relations Campaigns (Agencies driven):

• Develop and implement Public Relations strategies to enhance the company\'s public image and promote its luxury property listings.
• Build and maintain relationships with key media contacts, journalists, and KOLs in the luxury real estate sector.
• Prepare press releases, media kits, and other Public Relations materials to secure coverage in high-end publications and media outlets.
• Monitor media coverage and manage crisis communications when necessary
• Organize press conferences, media tours, and other Public Relations events to generate positive publicity

The Successful Applicant

• Bachelor\'s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in marketing, preferably within the luxury real estate or high-end consumer goods sector.
• Proven track record in branding, social media management, event planning, collateral creation, and Public Relations initiatives.
• Strong understanding of the luxury market and the needs and preferences of HNWIs
• Creative thinker with strong problem-solving skills and attention to detail.
• Ability to work independently since you will be the first marketeer in Singapore

What\'s on OfferThis is a chance to join a leading luxury company and be one of their very first employees in Singapore!

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