Job Description

About DTB DTB Distribution is a Singapore-based distributor that specializes in omni-channel distribution and marketing of both luxury and consumer beauty and lifestyle brands. Over the decade, the group has attained strong go-to-marketing expertise across multiple channels - including multi-brand beauty boutiques, perfumeries, department stores, drug stores and online marketplaces. We invest greatly in a team of marketing talents who are dedicated to brand building, solidified with robust consumer and market knowledge.

Driven by the mission of bringing consumers the finest of beauty and luxury brands from all over the world - across niche, prestige and masstige categories, we have since established a comprehensive portfolio of over 12 partner brands such as Filorga, Marvis, Isdin, Embryolisse, Acca Kappa, and growing.

About this role: The Senior Marketing Executive is a critical team player with a good understanding within the beauty industry. You are a data driven marketer who has strong understanding of creating and managing end-to-end marketing campaigns, including all social media channels. You You will be a part of a dynamic team to support the growth of DTB business.

What does success look like?

• Manage a variety of end-to-end marketing campaigns (ATL/BTL) to drive awareness and leads. You\'ll be involved in the planning, segmentation, creative and execution.
• Plan, execute and monitor social media calendar to strengthen social media presence (eg FB and IG).
• Plan, post and repurpose content across our social channels.
• Launch optimised online ads to improve web traffic and drive conversions in Google ads, Facebook, and any other paid digital channels.
• Plan and copywrite eDMs to publicize promotions/activities to engage with target audience. This includes the monthly newsletter to key partners.
• Summarising important marketing campaign performance, ongoing competitor analysis, customer buying and market trends/feedback and reporting to management.
• Maintain up-to-date knowledge and monitor trends of best practices and strategies in the management of online paid media, online marketing tools, applications, design, and strategy.
• Update and maintain the brands website with new product launches, promotions, and other marketing assets. Monitor SEO and user engagement and suggest content optimization.
• Write compelling and high-quality website content, including long form blog posts and page descriptions that are optimised for SEO and our target keywords.
• Provide input into promotional activities and marketing materials.

• Degree in Marketing, Business, or related fields with 5 years relevant working experience in Marketing.
• Proficiency in operating major advertising and analytics tools including Google Ads, Meta Business Manager, and Google Analytics. Experience in LinkedIn Ads, Google Data Studio, or Google Tag Manager is a plus.
• Prior experience in B2B marketing is advantageous.
• Has a good knowledge of SEO, keyword research, and integrating keyword strategy into copy and content.
• Good copywriting and experience in blogging would be an advantage.
• Proven working experience in social media marketing.
• Experience in website design and landing page creation.
• Able to work independently and take initiative.
• Able to consistently meet deadlines and problem-solve with strong attention to detail.
• Excellent communication skills and the ability to work with a team. This includes verbal communication and multitasking skills.
• Ability to multi-task and work under pressure in a fast pace working environment.
• Practical knowledge of Adobe Illustrator/photoshop is good to have.