Job Description

PRIMARY RESPONSIBILITIES

• Assist the Marketing Manager to spearhead brands’ Brand-building, Consumer engagement, and Promotional strategies and plans with the express objective of achieving Brands’ sales targets and other sales and marketing KPIs.
• Guardian of the Brands’ Retail Sales Plan, Communication Plans, and Consumer Engagement (CRM) plans.
• Analysis of results and reporting on performance.
• Collaborate with HQ team/s to build the most effective and efficient Retail Sales Plan, CRM plan, and Communication plan for the local market.
• Contribute and collaborate with cross-functional teams to ensure execution excellence or problem-solving in a seamless manner.

• Be a proponent of cost-efficient consumer engagement across multi-channelled communication using targeted and personalized communication.
• Keep abreast and ahead of the industry with a consumer engagement philosophy that will keep the Brand top-of-mind, desirable, and loved.
• Champion standard methods of results measurement and insightful analyses.
• Management of paid, owned and earned media including but not exclusive to brands’ social media channels, website management and digital media.

• Develop and own the brands’ customer strategy of continuous recruitment, retention and rewarding loyal customers.
• Work closely with CRM vendor to maximize the positive results of selected CRM program on campaigns designed to over-deliver KPIs.
• Design CRM communication that adheres to brand guidelines while effective in engaging the local consumer.

• Develop marketing promotions while seeking input from Sales team which are effective and engaging to customers, while ensuring that top line sales generation and bottom profitability it well managed.

• As deemed effective and efficient, run events that fulfil one or all of the following objectives: Brand awareness, Sales, Customer recruitment.

• Work closely with our AOR to develop long-term brand recollection and engagement with media partners, resulting in consistent brand visibility on earned media.
• Organising press meets, press events, concept-proofing press drops and vetting media lists to ensure effective strategies that translate to measurable PR values.

• Keep abreast of market trends and have a thorough understanding of the Brand’s sell-thru patterns to plan and run the most efficient and continuously growth-generating Marketing Calendar.
• Work with local/HQ Marketing and Demand Planning/Logistics teams to manage forecast of new launch products to fulfil Marketing plans, objectives, and targets. Partner Supply Chain Management to ensure optimal inventory is maintained, reducing expiring / excess and out of stock situations.
• Use VM to effectively communicate the brand story, as an effective advertising channel to entice and pull customers into the store while always maintaining brand positioning and protecting brand equity.

• Carry out systematic and insightful tracking and reporting of Marketing KPIs and ROI.
• Ensure accurate and timely delivery of Marketing and CRM reports, analyses, and presentations as required.
• Champion reviews on an ongoing basis to identify needs and opportunities.
• Adapt plans and strategies based on results and translate them into clear action plans for the team.
• Prepare regular updates to Management and HQ on SINGAPORE business trends based on internal and reliable external sources.

• To be a motivator, a cheerleader and a role model for junior team members, creating an environment where they can thrive and exhibit their talent to their maximum potential.
• Take the lead in developing career goals and plans for yourself and the team.