Job Description

Introduction

The Economist Group is a global media company with a long-standing reputation built on trust and rigor in both the B2C and B2B markets. Dedicated to the pursuit of progress -- for individuals, companies and the world \xe2\x80\x93 we have a footprint on five continents.

Currently we are bolstering our investment in acquisition marketing and we have a role within our acquisition team, Senior Marketing Executive, Audience Conversion. In this role you will have responsibility for Paid Search, SEM, strategising and implementing campaigns. Managing agency relationships, monitoring campaigns and reporting will round out additional duties.

The goal of this position is to increase the number of new subscribers to The Economist Newspaper. As the Senior Marketing Executive, you will assist with the coordination of a number of direct response performance marketing channels, which will include (but are not limited to) Paid Search (Asia), Retargeting, Display and Affiliate marketing campaigns.

While this role has an emphasis on paid search/search engine marketing, previous experience working in search optimisation marketing and/or paid agency side would be ideal.

Accountabilities

How you will contribute:

• Ensure the audience conversion team hits its weekly/monthly/quarterly and annual subscription targets

• Ensure our paid media conversion channels meet monthly/yearly subscription targets and are prpoerly tracked

• Ensure the correct landing pages, UTM coding, prices and offers are used

• Work closely with colleagues across other areas of the subscriber funnel and acquisition channels especially in the area of content promotion to bring new prospects into our ecosystem and engage them with our journalism

• Provide regional insights into new products and / or platforms where we can reach new audiences and customers, strive for constant innovation and creativity

Main responsibilities:

• Assist with media agency management and communication and monitoring key paid search KPI\'s

• Outline the agency and The Economist\xe2\x80\x99s weekly tasks & prioritisation as needed

• Ensure the media agencies deliver timely campaign reports and A/B tests set ups through daily and weekly status updates

• Organise quarterly meetings with the media agencies, Google or other search engine representatives

• Perform regular health checks (eg. URL redirections, ad copies, internal reporting via FCX and other platforms)

• Compile results for APAC specific campaigns and using local expertise to provide additional insight into performance

• Source translations and creatives for landing pages and ad copies as and when required

• Keep up to date with search engine innovations, reports and betas

• Implement audience insights from internal research within the APAC market

Experience, skills and professional attributes

The ideal skills for this role are:

• Relevant years of proven experience in delivering marketing campaigns for news, telecommunications, entertainment or tech industries

• Proven experience having programmed and monitored paid search performance-led campaigns - agency side and/or client side desirable

• Experience with Shopping, YouTube, GDN and native ads is preferable

• Strong agency management skills (from briefing, to day-to-day management) are preferable

• Experience of multi-country and/or multi-region campaign planning, analysis and reporting

• Organised and analytical approach to tasks and take pride in problem-solving

• Proactive and have the ability to manage priorities and meet deadlines with good communication, presentation and negotiation skills

• Cross-cultural sensitivity and the ability to perform effectively in an international environment. Bonus if there is fluency in a second language, such as Mandarin, Korean or Japanese to work effectively with partners.

Desirable tech competencies:

• Advanced knowledge of Excel, PowerPoint, Google Suite (Docs, Slides etc.)

• Basic Adobe Creative Suite, Photoshop and/or Imgur knowledge would be appreciated

• Experience with analytics, tracking, attribution and bid management technologies (GA, SA360, Google Data Studio)

• Strong working knowledge of several search engines with working knowledge of Google Adwords (at least Adwords Fundamentals and Search Advertising) and Bing Ads

• Desirable knowledge of (but not essential) certifications include:

• Yahoo Native

• Baidu, Sogou, Haosou

• Naver, Daum

• Yahoo Japan

The Economist Group