Job Description

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Senior Marketing Executive in Singapore at Westcon-Comstor

Date Posted: 13/7/2023

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Job Snapshot

Employee Type:

Full-Time

Location:

Job Type:

Experience:

Not Specified

Date Posted:

13/7/2023



This senior marketing role will be aiding Westcon team with planning & executing marketing plans & strategies for key vendors. Drive desired ROI with development and implementation of offline and online demand generation marketing activities.

DUTIES AND RESPONSIBILITIES

• Liaise with key marketing contacts in vendors to ensure smooth execution of activities
• Collaboration with other vendor contacts where necessary
• Maintain up-to-date CRM marketing lists
• Customer interaction around events and coordinating marketing support
• Working with marketing operations to manage vendor funding
• Demand generation for reseller, vendors and group departments
• Assist line manager on planning, developing and managing marketing activities
• Execute marketing activities in line with group brand identity & marketing best practices
• Execute central and/or in-country marketing campaigns as appropriate
• Event management: proactive planning, execution and measuring of events including management of the company\'s internal events, external partner events and industry events
• Design management and broadcast of marketing communications using group marketing platform
• Liaise with 3rd party suppliers and agencies to achieve maximum effectiveness
• Coordinate marketing communications
• Produce presentation materials
• Ensure good planning to budget to required metrics and communications to relevant parties internally and externally contribute to revenue and ROI on marketing activities.
• Work effectively with Central marketing team members
• Support social media activities on LinkedIn and other relevant platforms for the region
• Using digital marketing tools to perform lead demand gen activities

REQUIREMENTS

• Good understanding and experience of marketing and communications in B2B environment
• Good understanding of vendors, resellers and the IT market dynamics and requirements would be advantageous
• Understand KPI and maintain effectiveness of demand generation and/or lead creation campaigns
• Events co-ordination
• Social Media activities
• Good knowledge in digital marketing
• Ability to use standard software: MS Office Applications, Adobe Suite & digital marketing tools

About Westcon-Comstor
Westcon-Comstor (WestconGroup Inc.) is a global technology distributor with worldwide capabilities in Cloud, Global Deployment and Services, and category-leading Security, Unified Communications and Collaboration, Networking and Data Center technology Practices. Combining expert technical and market knowledge with a uniquely collaborative engagement model, the company is transforming technology distribution through its digital and physical products and services delivery. The company works with its partners to deliver results together through an investment in enablement programs and its associates\' dedication to creating an exceptional partner experience. Westcon and Comstor are the company\'s go-to-market brands, offering customers a strong portfolio of market-leading and emerging vendors. With teams in 110 offices in 70-plus countries across six continents, Westcon-Comstor provides services to more than 170 countries.

Westcon-Comstor