Job Description

JLL empowers you to shape a brighter way.Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether youxe2x80x99ve got deep experience in commercial real estate, skilled trades or technology, or youxe2x80x99re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.Responsibilities

• Be the APAC marketing owner defining a short- and long-term GTM strategy for Work Dynamics Technology solutions, owning and executing optimal marketing programs and delivering against this strategy;
• Define geo-specific marketing plans that support the regional sales strategy; developing and implementing new and existing customer pipeline creation and acceleration sales plays and programs jointly with sales, field marketing, partners, and subject-matter experts;
• Strategize, build, and execute integrated field campaigns that involve digital marketing, email marketing, direct mail marketing, and other channels, as required, with a goal of increasing brand awareness locally/regionally, and driving leads and MQLs for tech and sustainability offerings that improve the value and performance of our accounts/clientxe2x80x99s real estate;
• Manage account-based marketing activities, in partnership with sales including but not limited to, identifying target accounts, developing strategy, executing campaigns, accelerating existing sales opportunities, and deepen our existing customer relationships.
• Research, choose, design, and manage live events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event nurture strategy to increase engagement, response rates, leads to the business. Forecast, measure, analyze and report on impact of in-person/virtual events & programs.
• Help APAC technology sellers and business development teams with content conceptualisation and creation for email nurture campaigns, talk tracks, webinars, live events etc. Interlock to create consistent experience across marketing and outbound prospecting campaigns
• Produce and manage a regional/field marketing calendar that includes regional/local activations, paid/earned media, and support around regional/national campaigns (in-reach/outreach).
• Collaborate with regional/global marketing COEs to develop metrics to measure the success of marketing programs. This includes benchmarked ROI metrics by working with the sales and demand generation teams, managing, and analysing campaign data in Salesforce.
• Identify opportunities to improve marketing and program effectiveness through better audience.
• Manage regional/field marketing budget including, but not limited to local partnerships, sponsorships, brand ambassador labor, media spend etc. working closely with field marketing teams.
• Complete quarterly budget reviews and ROI analysis; pivot strategy to align with findings. Segmentation, account targeting, messaging, marketing techniques, PR, and processes.
• Communicate and educate the sales team regarding new and planned marketing activities, including global, regional, and local programs.
• Providing intel and market intelligence from different markets/industries in terms of audience pain points/trends. Conduct relevant market scans/industry sizing prior to running campaigns/BDR out reaches.
• Interface with sales to determine sales enablement needs, and work with sales enablement team to develop tools, training, and content.
• Evaluate, select, and work with vendors to help translate goals into deliverables and results.

Qualifications

• Singapore for role base.
• English fluency is essential.
• BS in marketing or business, MBA preferred.
• 8+ years of B2B/SaaS product marketing experience
• 3+ years of B2B field marketing leadership experience
• Experience working in commercial real estate industry is a plus.
• Proven experience working with sales teams to formulate and operationalise programs that drive sales.
• Excellent project and time management skills
• Ability to demonstrate track record of success in all key areas of responsibility.
• Highly motivated individual who thrives in a fast-paced team environment and is adaptable to changing market and organisational requirements.
• Experience building, executing, and scaling cross-functional marketing programs.

Location:On-site xe2x80x93SingaporeIf this job description resonates with you, we encourage you to apply, even if you donxe2x80x99t meet all the requirements. Wexe2x80x99re interested in getting to know you and what you bring to the table!JLL Privacy NoticeJones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLLxe2x80x99s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.For more information about how JLL processes your personal data, please view our .For additional details please see our career site pages for each country.For candidates in the United States, please see a full copy of our Equal Employment Opportunity and Affirmative Action policy .Jones Lang LaSalle (xe2x80x9cJLLxe2x80x9d) is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process xe2x80x93 including the online application and/or overall selection process xe2x80x93 you may contact us at . This email is only to request an accommodation. Please direct any other general recruiting inquiries to our page
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