Job Description

The Senior Specialist, Field Marketing role is responsible for planning and executing multi-channel marketing campaigns, to support business growth in the ASEAN market. The role sits within the APAC LSEG Regional Marketing team and delivers campaigns across the three divisions of LSEG \xe2\x80\x93 Data & Analytics, Capital Markets and Post Trade.

The successful candidate will be required to work with local and global stakeholders to develop strategic plans and deliver campaigns across a broad marketing channel mix, including events, EDMs, social media and trade media, to reach the relevant target audience and maximise ROI.

Key Responsibilities

Campaign Management

• Develop plans and deliver tactics that align global marketing strategic campaigns with local business priorities
• Execute omnichannel campaigns via EDMs, social media, trade media partners, digital advertising, events and webinars to reach specific target audiences
• Leverage various marketing tools and platforms to activate and track campaigns, including On24, Eloqua, LinkedIn, Salesforce
• Manage campaign operations, such as speaker briefings, event logistics, onsite support, budget tracking
• Monitor and analyse the competitor landscape and customer trends to identify campaign opportunities
• Leverage reporting tools to evaluate campaign success based on leads and opportunities generated, and revenue won

Stakeholder Management

• Align with global Marketing Strategy, Content and Communications teams as part of the planning process
• Partner with local Sales and Account Management teams to identify key market opportunities and deliver campaigns to support their growth and retention objectives
• Provide regular updates to local and global stakeholders on upcoming campaigns and results
• Maintain relationships with local partners, associations, and trade media to work together on mutually beneficial campaigns
• Liaise with agencies to source venues and provide event management support when required

Operations

• Ensure accurate tactic and budget information in marketing panning tool \xe2\x80\x93 Hive9
• Work with procurement and legal team to negotiate deliverables and execute contracts when working with partners
• Manage payment processing in collaboration with finance team

Skills

Campaign Management

• Strong experience of marketing campaign planning and execution across various channels and tactic types with demonstrable impact on revenue

• Bachelor\xe2\x80\x99s Degree in Marketing, Advertising or related discipline, or 5+ years\xe2\x80\x99 experience in a marketing role

At LSEG, we believe that creating a diverse and inclusive organisation is fundamental to the way we deliver on our promise of creating essential partnerships and open opportunities. Our open culture is central to how we deliver our purpose \xe2\x80\x93 driving financial stability, empowering economies and enabling customers to create sustainable growth \xe2\x80\x93 in everything we do.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 70 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone\xe2\x80\x99s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants\' and employees\' religious practices and beliefs, as well as any mental health or physical disability needs.

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