Job Description

Responsible to drive the success of effective marketing, advertising, and promotional activities in Singapore. Driving customer and consumer satisfaction through collaboration and acting as the contact point/person between the Marketing, Product Management to achieve sales and achieving customer intimacy whilst driving operational excellence.

The Senior Marketing Specialist reports to the Regional Marketing Manager & support Country Leaders in all marketing communication & brand building activities.

Key Responsibilities:

• Develop, manage and execute the agreed trade marketing strategy with the Sales Manager
• Strategize to ensure trade marketing activities drive sell-out and overall brand growth.
• Plan and secure ideal slots for the road show & activities and effective executions, in accordance with promotion objectives
• Work closely with the sales leaders and trade partners to achieve maximum sell-thru.
• Manage user online experience throughout the consumer decision journey and ensures integration of relevant digital touchpoints; monitor and drive overall performance of digital marketing channels through live optimization of plans and communications.
• Improve website visibility and overall traffic; Social influencers to build genuine brand advocacy across product categories; liaise with Regional Marketing team to ensure timely and gold class product content on marketplace.
• Accountable for effectiveness of digital plans of all product campaigns led by marketing team and ensure adherence to the organization\'s Brand guidelines.
• Develop e-commerce contents and drive traffic to brand shops to support online sell-out.
• Planning promotional mechanics, in-store activities, ensuring timely sell-in\'s and campaign implementation
• Turn the \xe2\x80\x9cselling stories\xe2\x80\x9d into sales tools to effectively present the brands, the products and the marketing initiatives to customers.
• Manage the point of sales materials by finding the most efficient solutions to attain eye level primary and secondary instore location.
• Support local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated.
• Ensure that feedback is taken into account by visiting sales teams, customers and stores on a regular basis.
• Create post-campaign reports.
• Ensure new launches and brand guidelines are aligned and implemented in-store in a timely manner.
• Build strong relationships with digital channel partners (Google, Facebook etc.) to drive thought leadership and innovative strategies.
• Develop online (range) assets for strong product and promotional visibility on juzshoppee.com and marketplace.

Job Requirements:

• Candidate must possess at least bachelor\'s degree/Post Graduate Diploma/Professional Degree in Marketing or equivalent.
• At least 3 Year(s) of working experience in the related field is required for this position.
• Required Skill(s): Digital Marketing and Branding, TV & Audio, Marketing Channels, Marketing Strategies, Creativity, Strong presentation and Communication, Planning, leadership, Reporting.
• Solid experience in digital performance marketing experience.
• Experience in working with digital and media agencies to manage campaign and media performances.

Additional Information

Career Level

Senior Executive

Qualification

Bachelor\'s Degree, Post Graduate Diploma, Professional Degree

Years of Experience

3 years

Job Type

Full-Time

Job Specializations

,

Company Overview

TP Vision is a dedicated company in the world of visual digital entertainment; fully committed to the renowned Philips TV brand. TP Vision engages in developing, manufacturing and marketing Philips branded TV sets in Europe, Russia, Middle East, Brazil, Argentina, Uruguay, Paraguay and selected countries in Asia-Pacific excluding China.

We do this by combining our design expertise and innovative Philips TV heritage with the operational excellence, flexibility and speed of TPV. With these combined strengths, we bring high-quality TV sets to the market: smart and easy to use with sophisticated styling. We believe in creating products that touch the human senses and are within reach of all consumers in the markets we operate in.

Based in Amsterdam, the Netherlands, TP Vision is the exclusive brand licensee of Philips TV for the countries listed above. The Company is 70% owned by TPV and 30% by Royal Philips Electronics, headquartered in the Netherlands. TP Vision employs almost 3,300 people in several locations around the globe.

Additional Company Information

Registration No.

201114879N

Company Size

51 - 200 Employees

Average Processing Time

6 days

Industry

Electrical & Electronics

Benefits & Others

Regular hours, Mondays - Fridays, Business (e.g. Shirts), To be Discussed

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