Job Description

Description

Key Responsibilities:

• Collaborate with the content lead and the marketing team to develop content ideas to sustain an engaging audience experience.

• Develop & curate engaging, creative, innovative content for regularly scheduled social media posts to drive engagement and lead generation and to promote brand-focused messages. This includes digital asset creation and copywriting.

• Work with the wider marketing team to develop social media timelines aligning with new product releases, ad campaigns, or other brand messages.

• Work with videographers and multimedia designers (as and when vital) to ensure that posts are engaging.

• Ensure content is optimized for publication across various social media sites.

• Encouraging employee advocacy through raising awareness and providing training and mentorship to sales managers in demonstrate leverage social media to extend reach and to generate leads.

• Work closely with the business unit marketing manager and content lead to develop an effective influencer marketing strategy in alignment with business goals, which includes:

• Identifying and building relations with industry influencers/key opinion leaders (KOL) in LinkedIn;

• Develop and implement doer campaigns and programs that enhance return on investment and achieve campaign meaningful metrics;

• Work with both the KOLs and the relevant internal stakeholders to develop relevant content that aligns with campaign objectives;

• Monitor influencer generated branded content to ensure alignment with the brand\'s tone of voice, guidelines, campaign timelines and deliverables;

• Compile, analyse and access the performance of influencer marketing campaigns for strategic decisions and improvements.

• Audits and analyses social media presences, including advertising costs and returns.

• Analyse social media campaigns and capture audience data and insights to identify areas for social media campaign improvement.

• Ensure timely response to social media comments.

• Effective management of social media platforms.

• Monitors and develops reports on competitor activity within social media spaces.

• Plan, implement and manage marketing campaigns.

• Keep abreast of prevailing social media trends and changes to all pertinent social media applications.

Requirements:

• Ideally a bachelor\'s degree in Marketing or equivalent

• At least 3 to 4 years of validated coordinated marketing and campaign execution experience

• Experienced with working in a regional or global set up

• Proven track record in social media (LinkedIn, in particular) and influencer campaign strategies

• Skilled with video and graphic design creation/editing tools

• Good time management and project management skills, proactive and able to work in a fast-paced environment

If you meet the requirements of this role, please email a detailed resume in Word document to Chloe Tan Hui Lin. Email: chloetan@recruitexpress.com.sg

Chloe Tan Hui Lin

CEI Registration No.: R1765524

Recruit Express Pte Ltd

EA99C4599

*All information will be treated with strictest confidence. We regret that only short-listed applicants will be notified.

Industry

Production / Manufacturing
Semiconductor / Electronics / Engineering

Specialization

Marketing / Public Relations / Media / Advertising

Location

West

Employment Type

Permanent

Salary

S$2,601 - S$4,000 / mth
S$4,001 - S$6,000 / mth

If you meet the requirements of this role, please email a detailed resume in Word document to Chloe Tan Hui Lin.
CEI Registration No.: R1765524
Email: chloetan@recruitexpress.com.sg
Tel: 67373328
*All information will be treated with strictest confidence. We regret that only short-listed applicants will be notified.

Recruit Express