Job Description

Site Name: Singapore - Rochester Park
Posted Date: Feb 1 2023
Job Purpose To meet the needs of the changing business demands, manage the evolution of our expanded portfolios, manage complexity of the internal control frameworks, local operating procedures, alignment with the promotional and marketing guidelines, we require more experienced marketers in the department. This is a key role that will involve the development and effective execution of marketing strategies to deliver the business objectives. Primary responsibilities Performance Measures

• Develop the annual and three-year marketing and sales strategy for the assigned portfolio, drive business growth, and proactively identify key opportunities and develop innovative and strong plan
• Evaluate and develop long, medium, and short-term marketing plans and budgets to ensure all marketing costs are reviewed and controlled within agreed parameters and marketing spends are delivering positive ROI
• Ensure development of key dashboard for each asset to track progress and highlight issues.
• Ensuring effective adherence and implementation of Governance processes and policies.
• Ensure effective cross functional engagement and alignment of strategies/plans with other internal functions including Commercial, Medical Affairs, Corp/Govt Affairs, Regulatory, Pricing, Market Analysis and Supply Mangers/Demand Managers to ensure outstanding execution.
• Ensure buy-in of Business Unit Director to the assigned product brand plans and Commercial Operations reviews and the drive evolution and execution of plans through the Brand Plan and Execution Plan process.
• Plan and supervise appropriate internal meetings, to ensure strategy, key messages and tactics are understood and delivered.
• Coaching team members in skills and competencies necessary for high quality performance.
• Develop and implement a robust and innovative marketing plan aligned to brand strategy that engages customers through available face-to-face and digital channels to create a personalized omni-channel experience for our customers.
• Work with Medical to develop & implement External Experts (EE) engagement strategy leveraging available face-to-face and digital channels to support brand strategy.
• Develop and execute above industry standard disease awareness campaign with focused in consumer journey and robust understanding of media, social media and consumer activation channels

Metrics

• To deliver Marketing Brand and Product Execution Plan outcomes and key performance indicators in line with Therapy Area Strategies.
• To drive growth and performance by brand and therapy area in the short, medium, and long term

Knowledge and Skills

• Strong knowledge of the Singapore Healthcare System
• Strong marketing communication knowledge and skills.
• Successfully launched products along with team management
• Strong ability to apply scientific and medical knowledge.
• Able to manage relationships with HCP, key institutions, professional associations, decision makers and other key stakeholders.
• Independent and is self-motivated in being a change agent.
• Robust knowledge and understanding of disease awareness campaign or consumer activation campaigns
• Understands customers\xe2\x80\x99 digital habits and excel at adding value to customize effective communication to this.

Why you?

We are looking for professionals with these required skills to achieve our goals:

• Min. 3 years of marketing experience in Pharmaceutical or Consumer Health Care industry
• Bachelor\xe2\x80\x99s Degree in Science, Pharmaceutical or Business
• Experience in end to end brand management
• Strong Business and scientific acumen- Sound facilitator and assertive skills
• Excellent interpersonal and communication skills
• Has demonstrated planning ability and strong organizational skills
• Self-starter and solution oriented
• Has demonstrated professional and ethical behavior
• Ability to work independently
• Has demonstrated integrity in previous roles- Sound judgement
• Strong analytical and project management skills
• Consumer marketing

Why GSK? GSK is a global biopharma company with a special purpose \xe2\x80\x93 to unite science, technology and talent to get ahead of disease together \xe2\x80\x93 so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns \xe2\x80\x93 as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it\xe2\x80\x99s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves \xe2\x80\x93 feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. To learn more about Singapore GSK and our people, please click on this link: https://www.linkedin.com/company/glaxosmithkline/life/gsksingapore

• LI-GSK

GSK is a global biopharma company with a special purpose \xe2\x80\x93 to unite science, technology and talent to get ahead of disease together \xe2\x80\x93 so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns \xe2\x80\x93 as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it\xe2\x80\x99s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We\xe2\x80\x99re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK\'s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.