Job Description

As a Senior Product Marketing Executive (Regional Marketing), You Will

Fulfill, but not limited to, the following roles and responsibilities:


Communicate and liaise with Japan HQ Product Marketing Team in Product Development and Segment Marketing to meet overall company objectives. Translate product specification and technical specification from Japanese to English for Label Products for ASEAN regional marketing collaterals use. Handle new products project management throughout an end-to-end life cycle to maximize revenue and profitable market share. Gather and analyze market intelligence on label printing industry trends and competitors' products in Asia Pacific region. Understand market needs; keep abreast of technology developments/ trends in the label printing industry and competitive situation. Coordinate products across various customer segments regionally. Ability to conceptualise, plan and develop new products release & launch activities/ programs across relevant target market segment to ensure product relevance and meet changing market needs, including the development of business cases. Responsible for the product performance including price plans, profitability and market share of Brother's business. Develop and execute partnership marketing programs which leverage complementary brands in order to drive sales and increase the top-of-mind awareness of our products Plan and develop a series of sales & promotional activities that support the delivery of the group's total solution. Support Marketing Communication Team in the planning and execution of Marketing Programs. These programs include exhibitions, product launches, roadshows, partners' events, as well as demand generation program including direct mailers. Communicate and liaise with presales staff in local sales office and Japan HQ Software Special Solution Team to provide special solutions to customers.

Requirements

Minimum Degree holder is highly preferred. At least 5 years of marketing experience. Specialized Product Marketing knowledge in labelers, electronic stationary and labeling solutions especially in electrical wire market and printing technology Proven product marketing and retail background/knowledge in Asia Pacific region. Proven track record in markets such as ASEAN, East Asia and India. Business-level proficiency in Japanese and English (spoken and written) Converse in Japanese during business meetings/presentations with Japan HQ. Strong proficiency in Business Japanese language is a must. Ability to converse, translate, and write IT technical specifications from Japanese to English, as product specifications from Japan HQ are in Japanese Possess sufficient software knowledge to discuss requirement specifications and possible solutions with presales and technical staff in Japan HQ. * This position requires business-level proficiency in Japanese to coordinate with Japan HQ for product development and marketing communication.