Job Description

Job Summary

• As Product Manager manage Robotics BU in product marketing to effectively ensure achievement of business plan/set target objective in terms of sales, profitability, and sustainability.
• Responsible for managing and implementing marketing activities through strategics plan, research, and action plan implementation.
• Ensure adherence to set systems thereby ensuring a professional approach to entire robot business activity.

Key Accountabilities
1. Marketing:

• Formulate efficient & intuitive Go-to-market strategy for sales with Robotics BU management.
• Market researching including features/improvements etc. back to RHQ & Japan HQ.
• Marketing tools preparation (product presentations, success cases, videos, demo
• Event management (Seminars, webinars, exhibitions, road shows etc.) with robot country teams and Brand & communication (B&C)
• Marketing collateral based on industry strategy.

2. Digital Marketing: Digital Campaigns, Integrated marking communications, Robotics website updates with

• B&C team etc. Write copy for diverse marketing distributions (brochures, press releases, linked-in articles, success stories, website material etc.)

3. Product Management: New product launches, Product EOL communication, Demo Kits for market (Exhibition, partners, end customer)
4. Price management: Setting prices at regional level and country level, Loading same into the systems, Special price requests to Japan, price approval with internal forms & systems.
5. Budget management: Working with Managers for budget preparation & system entry, Sales gap analysis and forecast every quarter & monthly monitoring against plan. Confirm the budget plan data entry & report to managers periodically.
6. Conduct market research and analysis to evaluate trends, brand awareness and competition ventures. Preparation of monthly marketing, sales reports etc
7. People management 2-3 team of admin and marketing members to be managed smoothly.
ConfidentialKey Job Requirements

• Creative, Innovative & Challenge driven.
• Industrial Robot knowledge and experience will be added advantage.
• Excellent communication, commercial skills, People skills & Team working culture.
• Project Management; Able to relate & close working with various internal, external stakeholders.
• Good understanding of market research techniques, data analysis and statistics methods
• Knowledge of strategic planning and marketing best practices
• Familiar with digital marketing, social media, and web analytics
• Proficient in MS Office and marketing software (e.g., CRM, SAP)
• Willing to travel 30-40% regionally.

Critical Work Experience

• At least 3-5 years of product manager experience on the job preferably robotics/automation multinational company experience

Qualifications

• Bachelor of Engineering in Mechanical/ Robotics & Automation/Electronics/Mechatronics. MBA (Marketing Management/Digital Marketing/Business Administration) will be added advantage.

The GMP Group