Job Description

Senior Researcher (Entertainment Consumer Insights), ContractA background in entertainment research (TV, film, advertising) as it provides the unique perspective this lead researcher will need.We seek an individual who:

• Has a depth of experience in developing strategic insights to inform content, product, marketing & brand decisions
• Has worked with and has the ability to interface and maintain work and relationships with

different departments - Content, Marketing, Finance & Strategy, Monetization, Product - and
managing different levels and types of interactions with these stakeholders.

• Thrives on wanting to know why consumers act and feel the way they do and can transform

their findings into recommendations that will drive and support strategic decision making that
drive the business forward

• Voice in setting strategy and identifying new directions
• Has significant experience in designing research projects to proactively answer business

critical questions

• A master of primary research (experience in secondary and foundational data/metics

knowledge is also helpful)

• Is keen to roll up sleeves and be hands-on
• Is as confident in qualitative research techniques as in quantitative, and understands the

different applications of each to select the right methodology for the right questions

• Great eyes for prioritization - knows when to pursue a research project and when to push back
• Enjoys autonomy, yet hates working in silos
• Ability to build good relationships with cross functional stakeholders
• Deep business acumen and ability to adapt and adjust to an ever changing and complex

EnvironmentEssential qualifications:

• Significant consumer insights experience, ideally with a blend of agency and in-house roles
• Have worked in a fast paced environment, and as part of a globally distributed team
• Experience in both qualitative and quantitative types of research - comfortable with the both

equally, and with deep collaboration with analytics and data science

• Be ready for an all-embracing thrill ride in a unique space where what we say really matters

Kang Abelene Marianne Mrs Rozario Abelene MarianneEA License No.: 02C3423 | Personnel Reg No.: R2089914Please note that your response to this advertisement and communications with us pursuant to this advertisement will constitute informed consent to the collection, use and/or disclosure of personal data by ManpowerGroup Singapore for the purpose of carrying out its business, in compliance with the relevant provisions of the Personal Data Protection Act 2012. To learn more about ManpowerGroup\'s Global Privacy Policy, please visit https://www.manpower.com.sg/privacy-policy

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