Job Description

About the Opportunity Job Type: Fixed Term Contractor

Contract duration : 8 months.

Application Deadline: 16 October 2023

Title Senior Social Media Manager

Department Global Marketing

Location UK, Singapore or Germany

Reports To Head of Social Media

Level Senior Manager

About Fidelity International

Fidelity International offers world class investment solutions and retirement expertise. As a privately owned, independent company, investment is our only business. We are driven by the needs of our clients, not by shareholders. Our vision is to deliver innovative client solutions for a better future.

Our people are passionate, engaged, smart and curious, and we give them the independence and the confidence to make a difference. While we take pride in the excellence of our investment solutions and client service, we know we can always do better. We are honest, respectful and make tough calls, challenging the status quo to achieve better outcomes through innovation. Above all else, we always put our clients first.

About the team

The Social Media team works across both B2B and B2C, creating engaging, insightful and visually appealing content and campaigns. From conception to execution and reporting, the team is responsible for being tuned into all areas of the business to transform the most interesting stories into content, working with stakeholders to showcase both the brand and the products we offer. As the UK team, we also create content with a global focus, covering topics such as DE&I and sustainability and ESG. Working across traditional and emerging social platforms and multiple campaigns, as well as both organic and paid social media.

About your role
Reporting to the Head of Social Media, you will manage one other Social Media Marketing Specialist based in our Surrey office and will play a key role in creating and delivering an ambitious, but achievable, Social Media marketing strategy across our B2C and B2B business units. You will also be responsible for ensuring the successful delivery of marketing campaigns and other initiatives that support the wider UK marketing team.

On a day-to-day basis, you will be managing internal and external stakeholder relationships, with effective 2-way communication to ensure effective and progressive management of their campaigns/projects or social support tools.

You will actively seek out opportunities to improve procedures and processes to deliver increments in key metrics such as engagement rate, reach and impressions.

Through a sound understanding of the role of content, you\xe2\x80\x99ll help ensure the right content reaches the right people at the right time in an effort to convey open, clear and insightful online communications that drive greater levels of engagement. Close collaboration with the Email Marketing team / SEO team etc. is expected to help improve integration and lift our content marketing efforts to a new level. A good understanding of effective ways to operate in a matrixed organisation and a regulated environment are essential for success in this role and an understanding of financial services/the asset management industry is desirable but not essential.

You will also need to liaise with your counterparts in Asia and Europe to ensure local social media across each of Fidelity\xe2\x80\x99s regions remains consistent. Knowledge of the social media marketing sector, best practice and optimisation including previous experience of Adobe Suite, and social media tools such as Hootsuite and Spriklr will be essential in helping improve our multi-channel propositions.

Being able to interpret data and use it to advance advise campaigns, including creative and channel mix is essential, along with experience in building and distributing reports on performance to high level stakeholders. The recommendations you make from the analysis and insight gleaned from Social Media performance will drive better engagement, more effective user journeys and ultimately conversions.

About You

• Proven Social Media and online marketing and campaign management experience ideally within the asset management or wider financial services industry.

• Experience using enterprise level social media marketing tools for publishing, approval workflows, social listening.

• Social media monitoring, responding to customer comments and crisis management.

• Excellent influencing and communication skills to forge effective relationships with key stakeholders and third party suppliers.

• Ability to assimilate diverse information and distil it into key messages and prioritise in a fast paced environment.

• Excellent communication, copywriting, proofreading and editing skills.

• Experience of working closely with customer service teams to create best practice community management solutions.

• Previous experience of devising and implementing an internal social media colleagues to encourage them to use their personal social media effectively and with reputation risk in mind.

• A good understanding of the importance of branding, how it affects social media and what best practice is for the purpose of designing and briefing assets.

• Strong experience briefing designers and agencies on all things from content creation to media planning and maximising ROI for the business.

• Experience project managing shoots, from arranging and briefing photographers to deciding on set-ups and final imagery.

• Proven track record of working closely with external agencies on budgeting, retainers and ad-hoc project work.

• Experience in presenting in-depth strategies to key stakeholders across the business and gaining buy-in from them.

• Ability to deliver engaging, market leading social media content across multiple platforms.

Feel rewarded

For starters, we\xe2\x80\x99ll offer you a comprehensive benefits package. We\xe2\x80\x99ll value your wellbeing and support your development. And we\xe2\x80\x99ll be as flexible as we can about where and when you work \xe2\x80\x93 finding a balance that works for all of us. It\xe2\x80\x99s all part of our commitment to making you feel motivated by the work you do and happy to be part of our team. For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.

For more about our work, our approach to dynamic working and how you could build your future here, visit careers.fidelityinternational.com.

As an international financial services organisation, we are in-scope of international regulations in the way that we carry out our work. This position is involved in work that is regulated by the FCA and/or the PRA and their Individual Conduct Rules (COCON) apply to it, along with any other regulation. We provide training on COCON and how it affects our employees. More information about COCON can be found in the Employment Handbook.

Fidelity International