Job Description

By continuing to use and navigate this website, you are agreeing to the use of cookies.
Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert\xc3\x97Select how often (in days) to receive an alert:StartPlease wait...Senior Specialist SEO EMPurpose & Overall Relevance for the Organization:As Senior Specialist SEO at adidas your role is to drive organic traffic to adidas Emerging Markets eCom through onsite, offsite, and technical SEO initiatives. You work with the team and internal and external partners to develop data driven strategies based on analysis and present the impact of SEO projects to wider stakeholders.Key Responsibilities / Authorities:Scope: Contribution to specific deliverables or servicesSEOWorking with internal stakeholders to develop and action on digital PR strategies that drive organic traffic growthLeveraging the power of adidas brand and commercial partners to gain high quality backlinksGetting stakeholder buy in for the SEO offsite strategyLog file analysis, GSC audits and content monitoringIdentify and fix crawling or indexation issues and develop page cannibalization strategiesTechnical audits to improve page performance, Core Web Vitals and site stabilityLog file analysis, GSC audits and content monitoringIdentify and fix crawling or indexation issues and develop page cannibalization strategiesTechnical audits to improve page performance, Core Web Vitals and site stabilityAnalysis and TestingMeasuring and reporting results of SEO activities and specific projects and communicating these to wider stakeholdersRunning SEO split tests to validate the impact of SEO changes and initiativesUsing search data to create insights that guide decision making of other teams such as PR, Sports Marketing and Business Units like Running and Football.Collaboration & ConsultingBe able to explain the impact of SEO on business objectivesUse data to get SEO initiatives prioritized and resourced.Work cross-functionally with global and market teams to create synergies, address opportunities and drive revenue.Best Practices & ToolsetsBuild and maintain best practice toolsets and frameworks that drive scalability and executional excellence.Key Relationships:Global Product teamsWeb AnalyticsMerchandise TeamsConsumer ExperienceMarket Retail/DTC PartnersRegional eCom counterpartsKnowledge, Skills and Abilities:Soft-SkillsGood communication skills, comfortable presenting in person and remotelyAbility to efficiently work in a cross-functional organization, ability to develop collaborative relationships with stakeholders from digital and non-digital disciplines on all levelsCreative and energetic team player who has a passion for SEOHard-SkillsExperience with SEO tools such as GSC, Keyword Planner, Screaming Frog, Ahrefs and SearchmetricsExperience with reporting tools such as Google Analytics and Adobe OmnitureUnderstanding of the importance of tech SEO and the strategies needed to be successful in tech SEOUnderstanding of Casual Impact data analysis and SEO testingExperience of conducting SEO tech audits, log file analysis and Javascript SEOFluent English, both verbally and writtenRequisite Education and Experience / Minimum Qualifications:5+ years of experience in technical SEO, in-house or at a leading digital agencyUniversity degree in the field of Business or equivalentExperience with digital marketing in a brand environmentExperience working with Agile development teamsExperience in eCommerce environmentAT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE\'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company\'s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.Job Title: Senior Specialist SEO EMBrand: adidasLocation: SingaporeTEAM: DigitalState: 01Country/Region: SGContract Type: Full timeNumber: 512641Date: Jun 12, 2024Find similar jobs:THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. \xc2\xa9 2020 adidas. All Rights Reserved.

Adidas