Job Description

Our Company:

At Impact.com our culture is our soul. We are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world. Then this is the place for you. Impact.com is the global leader in Partnership Automation. We work with enterprise and innovative brands like Ticketmaster, Levi's, Microsoft, Airbnb, and Uber to help them manage all different types of partnerships. From social influencers, B2B, strategic partners, publishers, and traditional affiliates, we have them covered. Our combined suite of products covers the full life partnership lifecycle including onboarding, tracking ads and paying partners, recruiting for new partners, data and marketing intelligence, and protection from fraud. Founded in 2008 by the same team that founded Commission Junction, Impact has grown to over 500 employees and ten offices across the United States, Europe, Africa, and Asia.

Why this role is exciting

Content is central to Impact's greater mission of empowering and growing the partnership economy. To help achieve this goal, the Content Marketing Manager works closely with the Content Director and different subject matter experts (SMEs) within the organization, such as the leadership team, product marketing team, partner and CSM teams, the design team, and demand gen/programs teams. This role requires staying abreast of industry events and changes, which informs their development of a range of multimedia content (blog posts, infographics, eBooks, microsites, videos, etc.).

Responsibilities:

• Develop a content strategy that aligns with marketing targets both long term and short term.
• Liaise between the marketing programs department, product marketing, content marketing, and design team in the organization.
• Manage, track, and collaborate with a team of freelance writers
• The content marketing manager must understand the problems customers have so the company can produce valuable content for prospects.
• Refreshing existing content and updating it with the latest information and SEO best practices.
• Collaboratively develop site content٫ design٫ and layout alongside design and marketing teams.
• Oversee the creative team assigned to producing media content for product marketing, content marketing, and marketing programs teams, conduct performance reviews, and enforce writing standards.
• Remain current on developments and generate new ideas to draw attention of the audience.
• Use content management systems to analyze website traffic and user engagement metrics.

Does this sound like you?

• Storytelling, writing, editing, and proofreading are vital skills for this role.
• Adept at researching, writing, and editing high-quality content that addresses the target market's challenges.
• Proficient in brand building and monitoring brand positioning, messaging, tone, and voice.
• Proven work experience as a content manager in a B2B environment. Experience with content strategy, planning, and management.
• Knowledge of SEO and web traffic metrics.
• Verifiable experience with Google suite (Docs, sheets, slides, data studio), Asana, Confluence, Slack, and WordPress.
• Comprehension of and familiarity with social media.
• Proactive, professional, and detail oriented.
• Bachelor's degree in Journalism, Marketing, or relevant field.

Benefits (Perks):

• Private Health Insurance
• Flexible work hours
• Generous paid time off
• Regular catered lunches and a healthy snack bar
• An employee-led culture team that plans our happy hours, parties and other events to celebrate our many successes.
• An established company with high velocity work ethos, where each person can make a difference!
• Access to Coursera
• An emphasis on employee wellbeing

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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