Job Description

What the role is:
NAC's Marketing & Audience Development department advocates for and amplifies the value and importance of the arts through various communications efforts. You will work closely with the whole Council and its parent Ministry to provide strategic counsel and support in the areas of marketing communications, highlighting the Council's role as champion of the arts. You will also work with departments within the Council and with external stakeholders to initiate, implement and manage marketing communications initiatives which are aligned with NAC's mission, vision and strategic thrusts.
What you will be working on:
Your role includes the following areas:
Develop, build and implement initiatives and campaigns for Catch and related products to grow arts audience attendance and participation, as well as advocate for the appreciation of the value of the arts
Develop, implement and manage CRM programme to build loyalty and enhance audience relationships
Plan and implement holistic and sustainable 360-degree integrated marketing communications strategies and campaigns to attract, sustain and retain diverse audience segments
Work on branding, creative campaigns and messaging to ensure strong and consistent brand positioning for the Council and its programmes, projects and initiatives
Analyse audience data and insights to identify trends, preferences, and opportunities for growth to support and advance the Council's work
Monitor, report and establish best practices on audience metrics and performance of marketing initiatives, using data-driven insights to optimise strategies and tactics to ensure alignment with KPIs
Provide strategic counsel to designated accounts in the areas of branding, marketing campaign management and administrative protocols, so that department officers are well-advised and equipped in programme/project implementation
Identify and leverage marketing opportunities through partnerships
Manage the marketing budget effectively
Maintain strong relationships with internal (sector leads, statutory boards, ministry, etc.) and external stakeholders (creative and marketing agencies, media buying agencies, marketing partners, etc.)
What we are looking for:
Requirements:
Bachelor's degree in Marketing, Communications, Media Studies or a related field
5 to 10 years of relevant work experience in corporate, digital and marketing communications, with experience in branding and arts marketing are desirable
Strong organisational and project management and management skills
Strong verbal and written communication skills
Strong interpersonal skills and a good team player, able to work effectively with diverse stakeholders
Proficiency in data analysis and CRM tools
Experience with digital marketing platforms and social media management
Good networking capabilities
Knowledge and passion for the local arts and culture scene
About National Arts Council:
The National Arts Council champions the arts in Singapore. By nurturing creative excellence and supporting broad audience engagement, our diverse and distinctive arts inspire our people, connect communities and profile Singapore internationally. We preserve our rich, cultural traditions as we cultivate accomplished artists and vibrant companies for the future. As a statutory board in the Ministry of Culture, Community and Youth, our support for the arts is comprehensive - from grants and partnerships to industry facilitation and arts housing. The Council welcomes greater private and corporate giving to and through the arts so that together we can make the arts an integral part of everyone's lives. At NAC, we have a team of creative and dynamic staff who share this common vision. If you have a strong passion for the arts, we welcome you to join us for a challenging and fulfilling career.