Job Description

Our Client offers a pathway for international companies to access Indonesia\'s eyeballs and digital economy.
We offer a robust Digital Ecosytem Hub of data center resources in Indonesia, for any party, including hyperscale players, to tap into our client\'s integrated digital infrastructure.Job Responsibilities:Strategy

• Accountable for development of marketing strategy, marketing plan and GTM plan on a regional

basis. These should be updated annually or earlier as per changing business needs. * The marketing strategy should consists of but not limited to the below.- Current situation analysis (market analysis, SWOT analysis from internal perspective)
- Clear, realistic and measurable marketing objectives (SMART criteria). It should address key objectives such as building brand awareness, shifting customer perception, generating business leads, increasing sales volume, improving customer retention and boosting customer satisfaction.
- Definition of target customer segments along framework such as STP (segmentation, targeting and positioning).
- Competitive analysis (e.g. products and services, pricing model, customer service, brand difference and marketing approach)
- Brand positioning (Define brand positioning and how the company meets it)
- Identify priority marketing programs (e.g. based on marketing objectives, target segment, brand positioning and competitive analysis) * Marketing plan is not limited to but should address the below:- Marketing tactics
- Key actions for each marketing tacti
- Business control (e.g. identification of how well the marketing has worked, areas for improvement, whether activity gave a positive return, establish benchmarks for outperformance in future)Product Marketing

• Work closely with commercial team to drive go-to-market strategies and plans. Need to ensure the marketing activities and strategies are integrated and aligned with the overall Company sales and Company objectives.
• Prepare GTM strategy for the launch of any new products to ensure smooth delivery (identification of markets and competitors, identification of customers, product positioning and price, product messaging and marketing tactics, budget and lead time).

Commercial

• Ensure and support the achievement of revenue and margin targets by working closely with Sales to track quarterly marketing plans versus commercial objectives.
• Responsible for all online and offline digital asset such as but not limited to sales collaterals, websites, social media platforms. To implement digital marketing activities across a broad range of digital marketing channels

Corporate and Crisis Communication Management

• Responsible to collect and disseminate market intel & analysis.
• Responsible to plan and execute PR initiatives with agency in relevant channels for corporate and brand visibility.

Job Requirements

• Degree in Marketing or other relevant disciplines.
• Previous roles in the data centre industry would be preferred but not mandatory
• Has proven track record of developing marketing strategies, creating branding awareness and executing events/marketing activities to successful completion
• Has proven ability to be able to learn and understand new products quickly, be able to drive lead generation activities and propose practical ideas to generate brand awareness and revenue growth.
• Be willing to travel and high adaptability to different working styles/cultures.

Next Step:

• Interested applicants may whatsapp Reuben +65 9898 0874 with your latest updated resume.
• Alternatively, you may also email your resume to reuben.tan@adecco.com
• Only shortlisted candidates will be contacted.

EA Personnel : Reuben Tan
EA License No: 91C2918
Personnel Registration Number: R1988600Reuben TanDirect Line: +65 6697 7799
EA License No: 91C2918
Personnel Registration Number: R1988600

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