Job Description

Job Title Social LeadAn exciting role that is the driving force behind our social media strategy, content and engagement. You\'ll be leading the build of a strong social presence across multiple platforms while attracting new clients and increasing engagement from our existing audience.So, who are we?Hello, we\xe2\x80\x99re IG Group. No, not Instagram \xe2\x80\x93 though we\'re a pretty big deal ourselves. We\xe2\x80\x99re a global, FTSE 250-listed company made up of a collection of progressive fintech brands in the world of online trading and investing. The best part? We\xe2\x80\x99ve snapped up many awards for our top-class platforms, forward-thinking products, and incredible employee experiences.We believe in financial freedom. And our purpose is to help ambitious people achieve it. Around 400,000 people use our groundbreaking technology and forward-thinking platforms to trade the financial products they know and love.Did we mention we have offices in 18 countries? Yes, when you join IG Group, you\'ll have the chance to work across multiple brands, with people all over the world. Join us for an exciting future and let\xe2\x80\x99s innovate together.Your role in the teamAs the Social Lead, you will be responsible for overseeing all our social media efforts for the Singapore market, working closely with the wider marketing team including designers, and paid media specialists. Reporting directly to the Head of Marketing, you will play a vital role in the formulation of content pillars, channel strategies and multi-format content across social platforms. Your insights and creativity will shape the way we communicate with potential and existing clients, supporting both acquisition and retention efforts for IG in Singapore.What you\xe2\x80\x99ll do

• Develop and execute a comprehensive social media strategy tailored to the local market that aligns with our marketing goals and drives brand awareness, client engagement, and lead generation.

• Create and manage multi-format social media content that resonates with target audiences across platforms such as Facebook, Instagram, TikTok, LinkedIn, and Youtube.

• Monitor, analyze, and report on social media performance metrics, providing insights and recommendations to improve campaigns and content.

• Engage with followers, respond to comments, and manage interactions with clients in a way that fosters community growth and enhances the customer experience.

• Manage paid social campaigns, optimizing for key performance metrics

• Ensure that all social media activities comply with financial industry regulations and best practices.

Who we\xe2\x80\x99re looking forYou\xe2\x80\x99re curious about things like the client experience, the rapid developments in tech, and the complex world of fintech regulation. You\xe2\x80\x99re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.We don\xe2\x80\x99t fit the corporate stereotype. If you want to work for a traditional, suit-and-tie corporate that just gives you a pay cheque at the end of the month, we might not be for you. But, if you have that IG Group energy and you can stand behind what we believe in, let\xe2\x80\x99s raise the bar together.What you\xe2\x80\x99ll need for this role

• 6 + years of experience in social media marketing, preferably within the financial services or fintech industry.

• Proven experience managing social media platforms and content production

• Strong knowledge of social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics) and the ability to turn data into actionable insights.

• Experience with paid social media advertising and proficiency in optimizing campaigns for performance.

• Excellent content creation and storytelling skills, with the ability to communicate complex financial products in a simple, engaging manner.

• A passion for finance, trading, and financial markets, with an understanding of CFDs, share dealing, or similar financial products being a plus.

• Good written and verbal communication skills with fluency in English (written and spoken)

• Proficiency in MS Office

• Excellent time management skills and ability to multi-task and prioritize work

• Ability to work cross departments and within a global team

How you\xe2\x80\x99ll growWhen you join IG Group, we want you to have more than a job \xe2\x80\x93 we want you to have a career. And you can. If you spot an opportunity, we want you to chase it. Stretch yourself, challenge your self-beliefs and go for the things you dream of. With internal and external learning opportunities, and the tools to help you skyrocket to success, we\xe2\x80\x99ll support you all the way.And these opportunities truly are endless because we have some bold targets. We plan to expand our global presence, increase revenue growth, and ultimately deliver the world\xe2\x80\x99s best trading experience. We\xe2\x80\x99d love to have you along for the ride.The perksIt really is more than a job. We\xe2\x80\x99ll recognise your talent and make sure that you can still have a life \xe2\x80\x93 at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off\xe2\x80\xa6 the list goes on.- Performance-related bonuses- Insurance and medical plans- Career-focused technical and leadership training- Two volunteering days per year- One day of birthday leave per year- Contribution to gym memberships and more- Flexible working hours and work-from\xe2\x80\x93home opportunitiesWhere you\xe2\x80\x99ll workWe follow a hybrid working model; we reckon it\xe2\x80\x99s the best of both worlds. This model also feeds into our secret ingredients for innovation: diversity, flexibility, and close connection. Plus, you\xe2\x80\x99ll be welcomed into a diverse and inclusive workforce with a lot of creative energy.Ask our employees what their favourite thing is about working at IG, and you\xe2\x80\x99ll hear an echo of \xe2\x80\x98our culture\xe2\x80\x99! That\xe2\x80\x99s because you can come to work as your authentic self. The things that make you, you \xe2\x80\x93 like your ethnicity, sexual orientation, faith, age, gender identity/expression or physical capacity \xe2\x80\x93 can bring a fresh perspective or new skill to our business.That\xe2\x80\x99s why we welcome people from various walks of life; and anyone who wants to help us realise our vision and strategy.So, if you\xe2\x80\x99re keen to connect with our values, and lead the charge on innovation, you know what to do.Apply nowNumber of openings 1

IG Group