Job Description

What You'll Do:

Plan, create, and optimize paid social media campaigns across platforms like Twitter/X, Facebook, Instagram, TikTok, and LinkedIn to drive user acquisition and engagement Manage ad budgets efficiently to maximize ROI and scale campaigns smartly Track, analyze, and report campaign performance using tools like Facebook Ads Manager, Google Analytics, and industry-specific analytics platforms Collaborate closely with marketing, content, and design teams to create on-brand, high-converting ad creatives and copy Stay ahead of industry trends, social media algorithm changes, and paid ad best practices to keep the company campaigns fresh and competitive A/B test ad creatives, audiences, and placements to constantly improve results Handle retargeting campaigns and funnel optimization to convert leads into loyal traders Manage compliance and ensure ads meet platform policies and advertising regulations

What We're Looking For:

Proven experience running paid social media campaigns, ideally in fintech, or finance sectors Deep understanding of social media advertising platforms and their tools (Facebook Ads, Twitter Ads, TikTok Ads, etc.) Strong data-driven mindset with the ability to analyze numbers and make quick, strategic decisions Familiarity with industry terms, market trends, and audience behavior Excellent copywriting and creative skills, with an eye for what converts Ability to manage multiple campaigns and budgets simultaneously under tight deadlines Self-motivated, proactive, and ready to own the end-to-end ad process Bonus: Experience with programmatic ads, Google Ads, or influencer ad partnerships

Location:

Remote