Job Description

Primary Responsibilities

• Execution of social media channels for our client F&B’s brands
• Liaising with designer on social media templates to develop artwork for posting
• Developing a social media plan and content strategy that shall be vetted by the Marketing Manager, with posts to be published once every 2 days by the Marketing Intern
• Setting targets for social media followers and coming up with related strategies to drive engagements, in particular, to the restaurants
• Advocating the brand(s) in social media spaces, engaging in dialogues and answering questions where appropriate
• Tracking and monitoring allocated budgets for digital boost internally
• Executing basic photography and videos for social media channels, and liaising with external vendors for special events
• Management of influencer marketing campaigns for social media
• Developing a list of key opinion leaders and influencers that shall be approved by the Marketing Manager which are in sync with the brand’s values
• Collaborating with internal stakeholders to develop and implement a Social Media strategy to ensure distinctiveness in creative direction for each outlet, yet cohesiveness in overall brand voice
• Working with the Marketing Intern to develop bi-weekly reports for the Marketing Manager in relation to key performance indicators for social media / PR agency reach

• Research and reputation management

• Auditing competitors’ online and social media efforts as well as general market research to ensure that the brand is up-to-date with all F&B trends
• Identifying and keeping up-to-date with F&B and design trends
• Tracking of positive and negative feedback for all of F&B’s brands for monthly evaluation by the marketing team for reporting to management

• Degree/Diploma in Marketing, Communications, Business or related field, with at least 2 years of prior experience in a marketing role
• Capable of working in a fast paced environment and has the ability to manage multiple priorities
• Strong proficiency in English, with strong copy vetting and writing skills
• Open-minded with a keen sense of taste and deep passion for the F&B industry
• Familiarity with all leading Social Media Platforms a willingness to go beyond to learn about other latest tools for engagement on social media
• Good eye for social media visuals and a proactive self-starter with demonstrable knowledge in social analytics tools knowledge (e.g. SEO, Google Analytics, YouTube and Facebook statistics)
• Results-driven, capable of setting achieving targets and desirous of meeting company goals successfully
• Freelance or project based available