Job Description

Primary Responsibilities Execution of social media channels for our client F&B's brands Liaising with designer on social media templates to develop artwork for posting Developing a social media plan and content strategy that shall be vetted by the Marketing Manager, with posts to be published once every 2 days by the Marketing Intern Setting targets for social media followers and coming up with related strategies to drive engagements, in particular, to the restaurants Advocating the brand(s) in social media spaces, engaging in dialogues and answering questions where appropriate Tracking and monitoring allocated budgets for digital boost internally Executing basic photography and videos for social media channels, and liaising with external vendors for special events Management of influencer marketing campaigns for social media Developing a list of key opinion leaders and influencers that shall be approved by the Marketing Manager which are in sync with the brand's values Collaborating with internal stakeholders to develop and implement a Social Media strategy to ensure distinctiveness in creative direction for each outlet, yet cohesiveness in overall brand voice Working with the Marketing Intern to develop bi-weekly reports for the Marketing Manager in relation to key performance indicators for social media / PR agency reach . Research and reputation management Auditing competitors' online and social media efforts as well as general market research to ensure that the brand is up-to-date with all F&B trends Identifying and keeping up-to-date with F&B and design trends Tracking of positive and negative feedback for all of F&B's brands for monthly evaluation by the marketing team for reporting to managementRequirements: Degree/Diploma in Marketing, Communications, Business or related field, with at least 2 years of prior experience in a marketing role Capable of working in a fast paced environment and has the ability to manage multiple priorities Strong proficiency in English, with strong copy vetting and writing skills Open-minded with a keen sense of taste and deep passion for the F&B industry Familiarity with all leading Social Media Platforms a willingness to go beyond to learn about other latest tools for engagement on social media Good eye for social media visuals and a proactive self-starter with demonstrable knowledge in social analytics tools knowledge (e.g. SEO, Google Analytics, YouTube and Facebook statistics) Results-driven, capable of setting achieving targets and desirous of meeting company goals successfully Freelance or project based available
Not Specified