Job Description

SBDC is expanding! We are seeking a highly motivated and energetic individual to join our marketing department in the education industry as a Social Media and Digital Marketing Executive.

Job Scope:

• Assist in managing and maintaining social media accounts on platforms such as Facebook, Instagram, TikTok, etc
• Promote the company\'s brand and products/services through various social media platforms.
• Proficient in content creation, copywriting, and editing for social media platforms.
• Basic video creation and filming skills to create engaging and captivating social media content.
• Develop and implement strategies to create and publish relevant and compelling content on social media platforms, including posts, videos, images, and infographics.
• Development and execution of digital marketing strategies, and analyze and evaluate marketing campaigns.
• Collaborate closely with sales teams to develop and implement plans that enhance sales and marketing outcomes.
• Work with internal teams to optimize digital efforts and align them with sales objectives.
• Stay updated on industry trends and technological advancements that impact the business.
• Handle day-to-day activities related to all digital marketing initiatives, including project management, creative development, campaign tracking, and reporting.
• Oversee and manage any additional digital projects assigned.

Requirements:

• Relevant experience in social media management, preferably as a social media executive or digital marketing executive.
• Strong understanding of various social media platforms and their functionalities.
• Ability to create persuasive and compelling texts to engage the target audience.
• Flexible and engaging writing style that adapts to different social media platforms and audience preferences.
• Strong data analysis skills to gather insights and generate ideas for advertising materials.
• Proficiency in using analytics tools to track performance and optimize strategies.

Overall, the role requires a candidate who is creative, skilled in content creation, knowledgeable about various digital and media platforms, and has a strong understanding of data analysis for effective advertising strategies.