Job Description

What you\'ll bring to the team:Job Title: Social Media and Content ExecutiveJob Summary: This role is responsible for developing and executing a strategic social media plan that enhances brand awareness, drives engagement, and supports the company\xe2\x80\x99s marketing and business goals. The ideal candidate will be creative, data-driven, and possess a deep understanding of China\'s social media platforms and trends. This include but not limited to Red (Xiaohongshu), Douyin, Wechat and Weibo.KEY OBJECTIVES

• Content Development & Planning: Develop and implement a comprehensive social media content that aligns with overall marketing objectives and business goals. Create and manage a content calendar that includes a mix of original, curated, user-generated, KOL content tailored to the platforms.
• Campaign Execution: Plan and execute social media campaigns that drive brand awareness, engagement, and conversions. Coordinate with marketing teams to develop compelling visuals and copy.
• Community Management: Monitor and engage with the online community, respond to comments, messages, and reviews in a timely and professional manner across all social media platforms.
• Analytics and Reporting: Track, analyze, and report on performance metrics using social media analytics and native insights. Use data to inform and optimize future strategies.
• Trend Monitoring: Stay current with trends, platform updates, and best practices. Identify new opportunities and propose innovative ideas to keep the brand relevant and ahead of the competition.
• Collaboration: Work closely with cross-functional teams, including content creators, designers, and marketing specialists, to ensure cohesive and integrated marketing efforts.
• Brand Advocacy: Foster relationships with influencers, brand advocates, and key partners to amplify the brand\xe2\x80\x99s reach and credibility.

Qualifications & Experience:

• Experience: 1-3 years of experience in Chinese social media marketing, with a proven track record of successful strategy development and execution.

• Skills:

• Strong understanding of Chinese social media platforms, tools, and best practices.
• Excellent written and verbal communication skills in Chinese and conversational and basic English.
• Creative thinking and problem-solving abilities.
• Ability to analyze data and derive actionable insights.
• Familiarity with social media advertising platforms and tools.
• Strong organizational and multitasking skills.
• Ability to work collaboratively in a team environment.

Benefits:We offer competitive package and perks, we hope our new joiners would "Enjoy the Ride" with us together! A summary of Benefits in Singapore:

• Enjoy the Ride Pass (i.e. (Employee Annual Pass) \xe2\x80\x93 6 passes for employee and loved ones per year. Unlimited visits to APAC Merlin attractions
• Merlin Magic Pass \xe2\x80\x93 40 tokens for tickets per year, can be used globally
• Merlin Hotel Discounted rates
• Merlin Retail and Experiences Discounted rates
• Employee Assistance Program
• Paid Annual Leave
• 2 days of Paid Volunteer leave per year
• Comprehensive employee health and medical coverage plan

#LI-HY1 Pay Range: Competitive

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